Assistant Marketing

7 hours ago

Singapore FENDI (SINGAPORE) PTE. LTD. Full time

Mission To promote the FENDI brand awareness through the implementation of effective marketing and communications programs, specifically Events and Media.Reporting into the Marketing & Communication Director, SEA and Australia, the Assistant Marketing & Communication Manager will strategize the brand development and initiatives, aligning with merchandising and retail under global brand guidelines and parameters.Main Responsibilities: Marketing: Responsibility for marketing and communications activities within SEA Preparation of proposals and budgeting for all events Overall marketing budget management Inter-department collaborations with merchandising team, retail teams and Omni-channel teams. Keep abreast of competitor communications strategies and track their activities in the market. PR: Establish and strengthen partnerships and connection with SEA Key Press and stakeholders Develop and activate KOL communications strategy including celebrity and KOL management Negotiation and planning of media partnerships to communicate brand stories and messages Sample buy and inventory management Regular weekly collaboration with APAC team on daily, weekly, monthly campaign reports Event Management: Plan & execute product launches, PR and in-store events in line with the brand guidelines and objectives Media: Cooperate with SEA media agencies to plan and manage print and outdoor advertising Explore new print and OOH opportunities Media budget management Work closely with Merchandising & Visual Merchandising teams for new product launches. Required Skills Relevant Experience and Training: Degree holder in marketing or related disciplines Minimum 5 years working experience in marketing Related industry experience (Luxury fashion) preferred Relevant Knowledge, Skills, Abilities: Able to work independently but also collaboratively with cross functional teams Strong attention to detail, and good analytical skills Experience in Media, Digital and Events Management a plus Pro-active, creative and willing to think "outside the box" and results oriented Good interpersonal and communication skills Presentable, with good personal attitude. Excellent command in written and spoken English Strong skills in Microsoft office especially Excel and PowerPoint

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