Specialist, Retail Media

2 days ago

Singapore FOODPANDA SINGAPORE PTE. LTD. Full time

About the opportunity
We are seeking a data-driven Retail Media & Partnerships Insights Specialist to join our Retail Media Partnerships team. This role is central to driving strategic growth and advertising revenue across our 18 diverse markets for brands like Foodora, Yemeksepeti, and Foodpanda.
You will play a critical role in analyzing advertiser retention, spend trends, and inventory utilization, while also aligning closely with our regional and local teams to identify and target high-impact opportunities. By working directly with key markets to build detailed growth plans and scaling frameworks for others, you will ensure that every market is equipped to drive measurable growth.
Your analytics will also be an integral part of preparing JBPs with key partners and ensuring a data-driven approach throughout key partnerships. Additionally, you will support the Centre of Excellence for Ad Operations in defining tools and processes to enhance performance, ensuring seamless execution across markets.
If you thrive on combining data, strategy, and collaboration to deliver meaningful results, we’d love to hear from you.
What’s on the menu: - Major responsibilities
Drive Data-Centric Strategy: Refine a data-led approach for retail media campaigns (multi-funnel, on&off-site) to track and optimize performance across all markets
Performance Analytics: Conduct in-depth analysis of revenue pipelines, asset inventory utilization, advertiser retention, and spend trends to uncover growth opportunities.
Category/brands Insights: Deep-dive into our partners’ performance on the look out for actionable insights for QBRs and JBPs
Growth Planning: Collaborate with key markets to create and execute detailed, data-backed growth plans while supporting others with simplified frameworks. Define strategies, processes, and tools to accelerate growth and maximize return on investment
Stakeholder Engagement & Governance: Partner with market and regional leadership to align revenue goals and strategies across diverse geographies
Tool Development: Collaborate with the Ad Ops Centre of Excellence to define and refine tools that enhance performance visibility and optimization
Product Collaboration & Placement Innovation: Work closely with Strategy executive, Product teams and local Heads of Retail Media to support the development of additional retail media placements through discovery and development, ensuring their usability and monetization potential.
Cross-Functional Collaboration: Work with product, analytics, and local teams to ensure insights drive innovation and strategic decision-making
What you need to be successful
You have gained 4-6 years of professional experience in strategy, analytics or revenue management within a fast-paced tech, consulting or brand environment
Understanding of groceries/category management is a plus
Strong track record of leveraging data to deliver measurable results and inform strategic decisions
Expertise in paid advertising performance, including inventory management, advertiser retention, and ROI optimization
Exceptional analytical skills with the ability to interpret complex data sets and communicate insights effectively.
Demonstrated capability to influence stakeholders and manage projects from strategy development through to successful execution
Solid business acumen with a strong understanding of commercial topics in the food delivery space
Ability to work cross-functionally and with a wide range of employees with different skill sets in a highly dynamic, rapidly changing environment
Fluent in English, with strong verbal and written communication skills.
Who we are
foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
What's in it for you
About Delivery Hero: As the world’s leading local delivery platform, our mission is to deliver an amazing experience, fast, easy, and to your door. We operate in over 70+ countries worldwide, powered by tech but driven by people. As one of Europe’s largest tech platforms, we enable ambitious talent to deliver solutions that create impact within our ecosystem. We move fast, take action and adapt. No matter where you're from or what you believe in, we build, we deliver, we lead. We are Delivery Hero.
We believe diversity and inclusion are key to creating not only an exciting product, but also an amazing customer and employee experience. Fostering this starts with hiring -- therefore we do not discriminate on the basis of racial identities, religious beliefs, color, national origin, gender identities or expressions, sexual orientations, age, marital or disability statuses, or any other aspect that makes you, you. Just be yourself and we can’t wait to see what value you bring to the role. We're as interested in your character as we are in your talent.
In July 2024, Delivery Hero SE merged three of its market-leading food delivery businesses, foodora and Yemeksepeti in Europe, and foodpanda in Asia. All three businesses now make up the second-largest sub-organization within the Delivery Hero Group, and leading food and QCommerce delivery in 18 markets in both regions.
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