Offer Marketing Specialist, Services

9 hours ago


Singapore SCHNEIDER ELECTRIC SINGAPORE PTE. LTD. Full time

This role is responsible for designing and executing service-based digital & non-digital offers that drive customer acquisition, retention, and revenue growth. It involves defining offer structures, pricing strategies, and go-to-market plans while enabling internal teams for effective execution.Responsibilities: 1. Offer Marketing & Portfolio Management Adapt global offer frameworks to local market needs, including pricing and operational strategies. Drive go-to-market planning with clear value propositions, launch timelines, and multi-channel execution. Define and position offers including Digital and Consulting services, focusing on digital twin solutions in Power domain; EcoCare launch, etc Develop differentiated messaging and solution positioning aligned with customer needs and industry trends. Collaborate with architects, product managers, and experts to shape and evolve the offer portfolio. Partner with LoB to identify gaps, define requirements, and support roadmap development 2. Sales Enablement & Campaign Execution Develop and maintain sales enablement materials such as brochures, presentations, case studies, and battle cards. Design and implement targeted marketing campaigns to promote digital twin solutions across channels (web events, social media, email). Lead marketing and solution support for internal and external events, webinars, and client workshops. 3. Customer & Market Insights Leverage customer insights, usage trends, and market feedback to refine offers. Monitor industry trends and competitor activity to ensure differentiation and competitiveness. Provide insights to support portfolio planning, innovation, and business development, including internal communications or services offers. Track and report campaign performance, lead generation, and engagement metrics. Competencies: Result-Oriented with Strong Business Acumen Experience localizing global strategies and offers to local markets Strong analytical skills (e.g. with Microsoft excel); experience in pricing or financing modeling Strong understanding of digital twin technologies and their applications in power systems and smart buildings. Knowledge of sustainability frameworks (e.g., LEED, ESG, Green Mark) and digitalization trends. Good communication and cross-functional coordination skills Relevant Offer Marketing experience, Product Marketing, or Commercial Strategy, preferably in services-oriented industries



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