marketing manager

2 weeks ago

Singapore J&J LCD MANUFACTURING PTE. LTD. Full time

Job Summary:

We are seeking an experienced and strategic Marketing Manager to lead the marketing initiatives of our LCD manufacturing business . The ideal candidate will be responsible for brand development, market analysis, product positioning, customer acquisition strategies, and driving overall marketing performance for domestic and international markets.

Key Responsibilities:

  • Marketing Strategy & Planning
    Develop and execute comprehensive B2B marketing strategies to support company growth in the LCD and display panel market.
    Identify target industries and customer segments such as consumer electronics, automotive, industrial displays, and OEM partners.
  • Branding & Positioning
    Build and maintain a strong brand presence in global markets.
    Ensure consistent messaging and visual identity across all marketing materials, digital channels, and exhibitions.
  • Product Marketing
    Collaborate with R&D and sales teams to define key product value propositions and prepare product launch campaigns.
    Create product datasheets, brochures, case studies, and competitive comparison documents.
  • Digital & Content Marketing
    Manage website, social media, email marketing, and digital advertising campaigns to generate leads and enhance visibility.
    Oversee the creation of technical content, blogs, videos, and newsletters relevant to LCD technologies.
  • Market & Competitor Analysis
    Conduct ongoing market research and competitor benchmarking to inform product direction, pricing strategies, and market opportunities.
    Analyze customer needs, industry trends, and global demand for LCD products.
  • Events & Trade Shows
    Organize and represent the company at international trade shows, industry events, and exhibitions (e.g., CES, Display Week, Electronica).
    Coordinate marketing materials, booth setup, and lead generation activities.
  • Collaboration & Support
    Work closely with sales teams to support business development activities with tailored marketing assets.
    Provide marketing input for RFQs, proposals, and customer communications.
  • Reporting & KPIs
    Track marketing performance metrics such as lead conversion, website traffic, and campaign ROI.
    Prepare monthly reports and presentations for senior management.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
  • 5+ years of marketing experience, ideally in the electronics, semiconductor, or display manufacturing industry.
  • Strong understanding of B2B marketing, especially in high-tech or industrial products.
  • Knowledge of LCD technology, display applications, and customer segments is a strong advantage.
  • Proficiency in digital marketing tools (Google Ads, SEO, LinkedIn Campaigns, Mailchimp, etc.).
  • Excellent communication, writing, and presentation skills.
  • Strong project management and leadership abilities.
  • Fluent in English; Mandarin or other languages is a plus (for global communication).

Preferred Qualifications:

  • Experience working with international clients or partners in the electronics supply chain.
  • Background in technical marketing or product marketing within a hardware or component manufacturing company.
  • Familiarity with CRM platforms like HubSpot or Salesforce.
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