E-commerce Director

1 day ago Be among the first 25 applicants Exciting news We are on a growing journey and building a stellar team at Sunnystep. We cultivate a dynamic group that thrives on innovation, collaboration, and collective success. Why be part of Sunnystep’s success? We are an innovative force in consumer retail with a clear brand purpose—wellness starts with our feet. Good shoes support our feet and our body, enabling better movement and a better life. We are redefining comfort in every step to deliver an unparalleled experience while staying stylish. Our mission is to revolutionize the footwear industry by crafting the most comfortable shoes with unwavering commitment to environmental responsibility, ensuring every step we take leaves a positive impact on the planet. Position Overview The E‑Commerce Director will drive revenue growth through Sunnystep’s digital platforms, enhance the online customer experience, and oversee all e‑commerce operations. The role plays a critical part in achieving ambitious sales goals while embodying our brand values of comfort, sustainability, and style. Responsibilities Strategic Leadership : Develop and implement a comprehensive e‑commerce strategy to achieve revenue, profit, and growth objectives. Identify emerging trends and recommend innovative solutions to maintain a competitive advantage. Collaborate with marketing, product, and retail teams to ensure alignment with Sunnystep’s overall brand and business goals. Revenue Growth and Performance : Own the e‑commerce P&L, including budgeting, forecasting, and achieving sales targets. Optimize conversion rates, average order values, and customer retention through data‑driven strategies. Identify and implement upselling, cross‑selling, and bundling opportunities to maximize revenue. Customer Experience : Ensure a seamless and engaging online shopping experience across all devices and platforms. Lead initiatives to improve website usability, personalization, and mobile optimization. Leverage customer feedback to continuously refine the digital experience. Operations and Technology : Oversee the management and performance of Sunnystep’s e‑commerce platforms, ensuring uptime, security, and scalability. Partner with IT and external vendors to integrate new technologies and tools for enhanced functionality. Manage logistics and fulfillment processes, ensuring timely and cost‑effective delivery. Digital Marketing Collaboration : Work closely with the marketing team to execute paid media, SEO, email marketing, and social media campaigns that drive traffic and sales. Develop and optimize retargeting, loyalty, and referral programs to engage customers. Monitor and improve the effectiveness of digital advertising spend. Data and Analytics : Analyze key performance indicators (KPIs) to identify growth opportunities and areas for improvement. Develop and present regular performance reports to the leadership team with actionable recommendations. Use data insights to guide product merchandising and promotional strategies. Team Leadership : Build, lead, and mentor the e‑commerce team, fostering a culture of innovation and accountability. Establish clear goals and performance expectations for team members. Collaborate across departments to ensure seamless integration of e‑commerce initiatives. Qualifications Minimum 7‑10 years of e‑commerce experience, including at least 3 years in a leadership role. Experience with consumer lifestyle brands is preferred. Strong understanding of e‑commerce platforms such as Shopify and Magento, analytics tools like Google Analytics, and digital marketing strategies. Data‑driven mindset with proven ability to use insights to drive decision‑making and achieve measurable results. Customer‑centric focus with a deep understanding of online consumer behavior and a passion for creating exceptional experiences. Demonstrated leadership and team‑management skills, with excellent project management and communication abilities. Bachelor’s degree in Business, Marketing, or a related field. MBA is a plus. Headquartered in Singapore, Sunnystep is committed to fostering community, inclusivity, integrity, and technology to support everybody’s journey of possibilities. We review each application thoroughly and will arrange an initial discussion with shortlisted candidates who best meet our requirements. If you find that the requirements align with your experience and expertise, please express your interest through this job advertisement or contact our hiring team at . Referrals are encouraged and increase your chances of interviewing at Sunnystep by 2x. Get notified about new Director Commerce jobs in Singapore. #J-18808-Ljbffr