Consumer Experience

7 days ago

Singapore Nestlé Full time

Overview
Position Snapshot - SEA Consumer Experience and Data Insights Analyst
Location: Singapore / Malaysia (flexible based on candidate's location)
Company: Nestle Nespresso
Type of contract: Permanent
Nestlé Nespresso International
Nestlé Nespresso has been one of the most successful operating units of the Nestlé Group, the world's leading food, beverage, nutrition and wellness company.
It has pioneered the portioned coffee market to provide premium coffees and related products/services, both in-home and out-of-home.
While benefiting from Nestlé's expertise, Nestlé Nespresso is a strategic business unit, with its unique business model, having the end-to-end responsibility from coffee sourcing to marketing, delivering premium coffee products and services to the end-consumer through its diverse sales channels (Retail, e-Commerce, contact center). Find out more about us on
As a
Consumer Experience and Data Insights Analyst supporting SEA region,
you will deliver comprehensive analytical support to SEA markets by identifying key drivers of customer behaviors and consumption patterns, shaping targeted CRM initiatives to maximize customer lifetime value. Conduct ad-hoc analyses on the customer base to inform strategic commercial decisions, while providing actionable recommendations for effective segmentation to optimize return on investment. Execution and monitoring of Customer Lifecycle Programs to ensure sustained engagement throughout customer journey.
Responsibilities
Local Market Support to SEA markets
Provide recommendations and customer insights from data analyses and post evaluations
Co-ownership with Markets Lead to analyze performance of campaigns with concrete learnings & recommendations moving forwards
To execute campaigns and activations with strong understanding of the ecosystem (Nessoft/Adobe)
Work closely with other key stakeholders to implement best practices.
Support on Ad-hoc data requests from market
Customer Lifecycle Management
With support from regional lead, execute and monitor performance of Lifecycle Programs to drive Customer Lifetime Value
Regional Reporting and Analyses
Provide support to local markets in terms of forecasts of CRM KPIs and stocks on a regional level
Spontaneous initiation of any analysis that can generate customer insight or operational projects to add value to the customer relationship on a regional level
Leverage CRM data to gain deeper understanding of our customers at local & regional level
Running ad-hoc analyses on the customer base to inform strategic commercial decisions
Others
Support market leads in the maintenance and management of customer data to ensure data integrity
Support local, regional and international CRM projects
Ad hoc analyses and projects
Qualifications
University Degree preferably in Business Management, Marketing, Statistics or Data Analytics.
3-5 years’ experience in CRM, preferably in a Direct-to-Consumer business
Experience in a multinational, multi-stakeholder environment would be an added advantage.
Be curious about data, leveraging it to deliver actionable insights to influence business decisions and/or marketing strategies.
Analytical experience using software in a business-oriented environment
Proficiency in SQL is preferred
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