Content Manager

3 days ago

Singapore Tbwa ChiatDay Inc Full time

MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong S.A.R., Philippines, and Taiwan.
What We Offer
You will be entitled to a competitive salary and attractive benefits, including:
Annual leave, birthday leave, tenure leave, international remote work leave, and more
Professional trainings, career advancement and internal mobility opportunities
Competitive benefits including insurance and mental wellness program
THE ROLE
We are on the hunt for a data driven Content Marketing Manager who will be responsible for driving the overall content strategy, enabling SingSaver to create engaging and empowering financial content to help people make informed decisions. This role will require you to be an expert in all things content related and excel in channel optimisation, brand consistency, analytics and meaningful measurement.
YOUR TASK
Build a comprehensive content marketing strategy that spans the entire marketing funnel and effectively engages our target audience segments
Identify, evaluate and implement content opportunities, partnerships and initiatives to meet strategic business objectives
Always with the SEO hat on, lead content creation across a variety of formats, including blogs, whitepapers, videos, emails, social posts, ad copy, landing pages, guides, and more
Stay abreast of market developments and monitor the competitive landscape to position the company as the market leader. Conduct competitor and keyword gap analysis to find opportunities to widen organic demand capture for key verticals
Ensure all content is on-brand, consistent in terms of style, quality and tone of voice across all channels including online, social media, email and video. Balance between search engine optimisation and trends to ensure that all content adds value to the consumer
Adapt content and messaging across channels (videos, infographics, long form articles, newsletters) etc to drive traffic, engagement and leads
Formulate a cross-platform content strategy and manage content distribution to online channels and social media platforms to increase web traffic
Ensure data is thoroughly analyzed and recommendations are made based on those results.
Oversee the integration of content activities within marketing campaigns.
Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing
With the Content Editor, from time to time, edit, proofread and improve content from team of writers and/or agency
Own the content game plan, setting up schedules for what gets published and when for content and social media
SKILLS & REQUIREMENTS
Bachelor’s degree in English, Journalism, Public Relations or related communications field.
3-5 years of experience as a respected leader in multichannel content creation for different target demographics.
Prior experience in Social Media and Public Relations is a plus
2 years of experience in managing large teams
Outstanding command of the English language
Keen interest in the world of personal finance
Proven experience in developing and implementing a successful content strategy
Clear understanding of business goals behind Content’s purpose, and fluent in web analytics tools (Google Analytics) and social media analytic tools
Ideal candidates should have a keen eye for detail, strong research skills, and possess a good understanding of SEO principles and keyword demand
Good experience of finding creative freelancers and getting outsourced work done where necessary
KEY SKILLS
Be patient, empathetic, and customer-obsessed: We're happy only when our customers are happy
A relentless sense of responsibility and ownership in problem-solving
The ability to adapt quickly to the fast-paced start-up environment, to process new information on the go and translate that into customer-friendly language
Self-motivated, proactive team player with innovative ideas to inspire customer loyalty and adoption
Team management experience, including the ability to lead and inspire a high performing team
Project management skills to manage large teams and competing priorities
A willingness to embrace change and to adapt strategies on the fly
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