Chief Marketing Officer

5 days ago


Singapore withevo.com Full time

Chief Marketing Officer (CMO) at Stryv Stryv (pronounce as Strive) is one of the fastest consumer brands in Southeast Asia, having won numerous platform awards on Shopee, Watsons, Guardian, and 7‐11. The company was founded by ex‐Grab executives who originally started Grab Financial Group. Our vision is to build the Uniqlo of personal‐care goods, offering high‐quality personal‐care electronics such as hairdryers, shavers, and toothbrushes that are well‐designed and sold affordably so that they're inclusive for all social classes. These products are manufactured in tier‐1 global factories that also serve major big‐brand customers. Our mission is to build products that help you look good and feel good, so that you can stryv toward your goals and dreams in life. We believe that the first step to having confidence is to take care of yourself. We're backed by billion‐dollar venture capital funds such as East Venture and GSR, and by multiple unicorn founders and members of the management teams of brands such as Razer, Carousell, Shopback, Carro, Prism+, Grab, Atome, etc. Key Responsibilities Brand Strategy & Positioning Define and execute a long‐term brand vision aligned with Stryv's mission to democratize high‐quality personal care products. Build a consistent and distinctive brand identity across all markets and touchpoints. Champion brand storytelling that connects emotionally with diverse audiences. Oversee marketing strategy across digital, retail, and offline channels (Shopee, Lazada, Watsons, Guardian, etc.). Develop full‐funnel campaigns that balance brand equity building with performance‐driven results. Lead media planning, budget allocation, and ROI optimization across all channels. Digital & Performance Marketing Drive measurable growth in online sales, customer acquisition, and retention through data‐led strategies. Leverage paid media, social, CRM, influencer marketing, and SEO/SEM to scale efficiently. Build internal analytics capabilities to inform and refine marketing decisions. Community & Content Build Stryv's lifestyle ecosystem—from ambassador programs to social storytelling and content creation. Partner with creators, influencers, and celebrities who embody the brand's mission. Develop engaging campaigns that position Stryv as an aspirational yet relatable lifestyle brand. Build and mentor a high‐performing marketing team across brand, digital, creative, and partnerships. Collaborate cross‐functionally with product, operations, and retail teams to drive cohesive execution. Instill a data‐driven, experimental, and bold marketing culture. Qualifications & Experience 8‐10+ years of marketing leadership experience in consumer brands, e‐commerce, or lifestyle tech. Proven track record of scaling regional brands or driving high‐growth marketing strategies in Southeast Asia. Deep understanding of both brand marketing and performance marketing—able to balance storytelling with metrics. Experience working with omnichannel ecosystems (online marketplaces, retail partners, DTC, and offline retail). Strong network and understanding of influencer, media, and agency landscapes. Exceptional communication, leadership, and storytelling skills. #J-18808-Ljbffr



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