Monetization Strategy

Overview
We are looking for entrepreneurial spirits to join our monetization strategy and operations (MSO) team. You will have a ground floor opportunity to shape monetization efforts in Southeast Asia. In this role, you will partner with cross-functional leaders to assess performance and plan for the future. The MSO organization provides business critical insights using analytics, ensures cross functional alignment of goals and execution, and helps teams drive strategic partnerships and new initiatives forward. We stay focused on aligning the highest-level company priorities with effective day-to-day operations, and help evolve early stage ideas into future-growth initiatives. Our team uses data analysis to help drive the company’s monetization strategy and operations. We’re looking for a Strategy & Operations Associate to drive analytics initiatives that guide operational excellence for our APAC business.
Responsibilities
Develop monetization strategies for TikTok and other growing products in Southeast Asian countries by collaborating with key stakeholders primarily across commercial functions.
Conduct in-depth analyses (through internal data, external primary and secondary sources) to help the business better understand key value drivers and identify growth opportunities.
Serve as the business counsel and collaborate closely with TikTok leadership to execute high-impact projects and drive significant revenue growth by developing and implementing key initiatives, such as operating model changes.
Establish and manage performance goals for the monetization team by defining key performance metrics and setting KPIs to promote business growth.
Monitor and track business financial performance, ensuring the financial health of business operations.
Oversee performance analysis, reporting, and manage business review cadences.
Develop and optimize monetization processes and policies as the team expands.
Collaborate closely with cross-functional partners, such as monetization teams, sales and sales operations, international strategy, and data teams, to bring analytical initiatives to completion.
Manage key initiatives on a project basis, working closely with cross-functional teams in Southeast Asia and other international markets.
Qualifications
Minimum Qualifications:
Possess a BS/MS degree in mathematics, statistics, data science, business analytics/management, engineering, computer science, or another quantitative major.
Have 3+ years of experience in sales strategy, growth strategy, sales finance, product strategy, consulting, investment banking, or related analytical roles. Prior experience in high-growth tech startups, consulting, investment banking, venture capital and private equity is preferred.
Preferred Qualifications:
Demonstrate a strong analytical and quantitative aptitude, strong experience in excel modeling, and a keen interest in strategy.
Demonstrate solid project management skillset: handling and juggling multiple processes at once across different topics, functions and stakeholders.
Demonstrate high-EQ team player capability and the ability to manage tough and confidential conversations with senior stakeholders.
Possess knowledge of SQL programming and statistical modeling.
Have experience in BI visualization tools such as Tableau and Looker.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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