Growth Marketing Specialist

2 days ago

Singapore LingoAce Full time

Growth Marketing Specialist About the Role We are seeking a Digital Marketing Specialist to drive new parent acquisition across both online and offline business lines in Singapore. This role will own organic growth channels online, while also leading the full‐funnel offline marketing journey for our learning centre. You will work closely with our Paid Media Specialist, Centre Manager, and cross‐functional teams to deliver on ambitious growth targets. Key Responsibilities Online Business (Organic Growth Owner)Act as the channel owner for organic growth: SEO, social media, affiliate partnerships, and growth hacking initiatives. Develop and execute strategies to increase inbound leads through organic website traffic, social media and more . Support SEO and content strategy: scale search‐led acquisition by optimising content performance and testing content ideas with data. Build and manage partnerships with affiliates, parenting platforms, and community groups to drive new customer acquisition. Work with content, design, and product teams to create engaging organic assets (blogs, reels, carousels, landing pages). Quick to identify current trends and leverage on these trends to further enhance leads generation. Collaborate with the Paid Media Specialist to ensure synergy between paid and organic funnels. (Good‐to‐have) Familiarity with CRM and lifecycle marketing tools (Braze/Zoho)to support nurture flows and retargeting. Offline Business (Full Funnel Growth)Partner with the Centre Manager to hit growth targets for the offline learning centre. Plan and execute offline‐to‐online activations such as events, workshops, open houses, and referral campaigns. Localise and adapt campaigns to the Singapore parent/education landscape , ensuring a consistent and engaging parent experience across touchpoints. Analytics & Reporting Track, analyse, and optimise funnel performance across both online and offline campaigns. Build and maintain reporting dashboards in GA4, Zoho CRM, GSC, SEMRush, or Superset . Deliver insights and recommendations to improve lead quality, conversion efficiency, and ROI. Requirements 2–3 years of digital/performance marketing experience , ideally in education, consumer tech, or agency. Strong analytical skills: comfortable building reports, diagnosing funnel bottlenecks, and optimizing campaigns. Hands‐on experience with CRM tools (Braze, Zoho, HubSpot, etc.) , analytics (GA4, GSC, SEMRush), and automation tools (Zapier). Creative mindset: able to brief, test, and evaluate creatives across formats (ads, socials, WhatsApp, EDM). Excellent communication in English and Mandarin (to handle bilingual campaigns and local parent base). Comfortable working in a fast‐paced, high‐growth, cross‐border environment. Salary: SGD 3,500 – 4,500 per month, based on experience and performance. Monthly incentives tied to acquisition targets. Medical insurance, phone allowance, and annual flexible benefits. Benefits Monthly incentives tied to acquisition targets. Medical insurance, phone allowance, and annual flexible benefits. Seniority level Mid‐Senior level Employment type Full‐time Job function Marketing, Advertising, and Strategy/Planning Industries E‐Learning Providers, Education, and Primary and Secondary Education #J-18808-Ljbffr

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