Executive, Lifecycle Marketing Posted On 20 August 2025 Media Sales Solutions

5 days ago

Singapore Singapore Press Holdings Limited Full time

About Us SPH Media’s mission is to be the trusted source of news and lifestyle content in Singapore and Asia. One of our core purposes is to produce credible, balanced, and objective news and analysis, always with a view to uphold the public good and fostering an informed, engaged citizenry. We welcome talented individuals to join us and grow a career in a vibrant and collaborative environment built around a culture of respect and inclusivity. As an employer, we are committed to rewarding our people fairly and developing them in their careers. About the Role This role supports the execution of lifecycle marketing strategies to drive user retention, engagement, and revenue growth for our newspaper publications. Working under the guidance of the Lifecycle Marketing Manager, you will assist in day-to-day operational tasks across campaigns, content preparation, reporting, and marketing platforms. This is an excellent opportunity for fresh graduates or those with limited experience to build a strong foundation in lifecycle marketing through hands-on training and mentorship. Campaign & Content Execution Support the development and execution of lifecycle marketing strategies across email, owned channels, and paid media. Help coordinate reader engagement newsletters, including content sourcing and asset preparation in collaboration with editorial and creative teams. Provide support for subscriber engagement initiatives and events. Engagement & Retention Support Assist in implementing lifecycle marketing initiatives aimed at reducing churn and improving subscriber retention. Help set up promotional mechanics for campaigns such as free trials, premium gifts, or exclusive deals. Assist in conducting market research, competitor analysis, and user behavior analysis to identify growth opportunities. Operational & Data Analysis Support Maintain campaign tracking sheets and prepare performance reports using tools such as Emarsys, Google Analytics, and Tableau. Assist in conducting A/B tests, monitoring results, and documenting learnings. Help with market research, competitor analysis, and subscriber behaviour tracking to identify opportunities for engagement and retention. Work with internal teams (editorial, creative, audience growth, rewards) to support marketing plans. Coordinate with vendors and partners as assigned by the manager to ensure campaign fulfillment. Who we are looking for Strong organisational skills with attention to detail. Strong analytical skills with the ability to interpret data and draw actionable conclusions. Excellent communication skills and ability to work collaboratively in a team environment. Self-motivated with a proactive approach to learning and problem-solving. Passion for marketing and a desire to develop a career in lifecycle marketing. Bachelor’s degree / Diploma in Marketing, Business, or related field. Proven experience in a consumer-facing business is an advantage. Fresh graduates are welcome; experience in a consumer-facing business or marketing role is an advantage. Interested individuals, please fill in the form and attach your resume. #J-18808-Ljbffr

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