Dtc manager

2 months ago


Singapore NUTRITION ASIA GROUP PTE. LTD. Full time

Location: Singapore, 32 Hong Kong Street, #02-01 (S059671) Department: E-Commerce Nutrition Asia Group is an enterprising distribution business established in 2009, representing a range of high-quality sports nutrition and lifestyle products from the US, Europe, Australia, and NZ. Nutrition Asia has expanded its business footprint aggressively over the past 5 years with operations in Singapore, Hong Kong, and Malaysia. We work and supply, sport, fitness, grocery, and specialty channels and continue to grow into new and expanded areas. Job Overview: The DTC Manager is responsible for managing and optimizing our DTC websites to drive online sales and enhance the customer experience. This role involves overseeing website operations, improving e-commerce performance, and leading digital marketing efforts. Key Responsibilities: Website Management: - Oversee daily website operations, ensuring everything runs smoothly.- Work with teams to update content, add new features, and improve functionality.- Focus on boosting conversion rates, sales, and customer retention.- Implement strategies like A/B testing to improve website performance.- Monitor website performance using tools like Google Analytics.- Report on key metrics like traffic and sales, providing actionable insights.- Ensure a positive online shopping experience for customers.- Gather and act on customer feedback to improve the website.- Track KPIs like sales, conversion rates, average order value, and customer retention to refine strategies and improve site performance. Digital Marketing: - Lead digital marketing campaigns to increase traffic and sales.- Work closely with digital marketing teams to drive traffic through SEO, SEM, email marketing, social media, and other channels. Collaboration: - Work with different teams (product, IT, marketing) to align digital strategies.- Coordinate with external partners like digital agencies.- Manage relationships with e-commerce platform providers, payment gateways, third-party apps, and other vendors. Qualifications: - Education: Bachelor’s degree in Marketing, E-Commerce, or related field.- Experience: 3-5+ years in E-commerce or Digital Marketing, focusing on DTC websites.- Knowledge of e-commerce platforms (e.g., Shopify) and digital marketing tools.- Experience with web analytics (e.g., Google Analytics) and A/B testing.- Strong project management and communication skills.- Excellent communication and interpersonal skills in English.- Ability to meet challenges, deadlines, and work in a revenue-focused environment. #J-18808-Ljbffr


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