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DTC Manager
1 month ago
Location: Singapore, 32 Hong Kong Street, #02-01 (S059671)
Department: E-Commerce
Nutrition Asia Group is an enterprising distribution business established in 2009, representing a range of high quality sports nutrition and lifestyle products from the US, Europe, Australia and NZ. Nutrition Asia has expanded its business footprint aggressively over the past 5 years with operations in Singapore, Hong Kong, and Malaysia. We work and supply, sport, fitness, grocery, and specialty channels and continue to grow into new and expanded areas.
Job Overview:
The DTC Manager is responsible for managing and optimizing our DTC websites to drive online sales and enhance the customer experience. This role involves overseeing website operations, improving e-commerce performance, and leading digital marketing efforts.
Key Responsibilities:
- Website Management:
- Oversee daily website operations, ensuring everything runs smoothly.
- Work with teams to update content, add new features, and improve functionality.
- Focus on boosting conversion rates, sales, and customer retention.
- Implement strategies like A/B testing to improve website performance.
- Monitor website performance using tools like Google Analytics.
- Report on key metrics like traffic and sales, providing actionable insights.
- Ensure a positive online shopping experience for customers.
- Gather and act on customer feedback to improve the website.
- Tracking KPIs like sales, conversion rates, average order value, and customer retention to refine strategies and improve site performance. - Digital Marketing:
- Lead digital marketing campaigns to increase traffic and sales.
- Working closely with digital marketing teams to drive traffic through SEO, SEM, email marketing, social media, and other channels. - Collaboration:
- Work with different teams (product, IT, marketing) to align digital strategies.
- Coordinate with external partners like digital agencies.
- Managing relationships with e-commerce platform providers, payment gateways, third-party apps, and other vendors.
Qualifications:
- Education: Bachelor’s degree in Marketing, E-Commerce, or related field.
- Experience: 3-5+ years in E-commerce or Digital Marketing, focusing on DTC websites.
- Knowledge of e-commerce platforms (e.g., Shopify) and digital marketing tools.
- Experience with web analytics (e.g., Google Analytics) and A/B testing.
- Strong project management and communication skills.
- Excellent communication and interpersonal skills in English
- Ability to meet challenges, deadlines, and work in a revenue focused environment
Tell employers what skills you have
Customer Retention
Web Standards
Security Audits
Grocery
SEM
XHTML
Customer Experience
W3C
Sports Nutrition
Website Management
Digital Marketing
Nutrition
Ab Testing
Google Analytics
Systems Engineering
Web Analytics
