Samsung Electronics Perú | Regional Campaign Analyst
4 weeks ago
Position Summary
Reporting to the Head of MarTech, the Martech and DevOps Specialist plays a key role in maintaining critical data processes, ensuring regional data and system governance, and optimizing the Adobe Campaign, AEP and Real-Time CDP.
This role focuses on building unified customer profiles, automating data pipelines, and configuring, maintaining and troubleshooting platform connections to support marketing teams in creating data-driven experiences.
Role and Responsibilities
Data Process Management and Governance
Maintain critical data pipelines, ensuring smooth processing, enrichment, and validation for regional data governance initiatives.
Develop and manage scalable data pipelines to extract, transform, and load marketing and customer data into the Adobe Experience Platform Real-Time CDP.
Ensure compliance with regional legal and privacy regulations in all data processes and integrations.
Build workflows to enrich customer data and support the creation of unified customer profiles for segmentation and analysis.
Regularly audit and monitor data flows for performance, accuracy, and compliance.
Adobe Campaign & Real-Time CDP Expertise
Act as a platform expert in Adobe Experience Platform Real-Time CDP, supporting the team in its use and optimization.
Design, build, and test source and destination connections, data sets, XDM schemas, and identity namespaces within AEP.
Configure local market destination channels to enable seamless activation of audience segments.
Write and optimize queries using the AEP Query Service for segmentation, reporting, analytics, and machine learning models.
Collaborate with the MarTech Lead to implement strategies for unified customer journey mapping and data-driven decision-making.
System Integration and Automation
Automate data ingestion, transformation, and activation processes to improve scalability and reliability.
Integrate AEP with internal systems and third-party tools, ensuring seamless data sharing and interoperability.
Implement monitoring and alerting mechanisms to maintain uptime and system health.
Troubleshoot and resolve issues with data pipelines, integrations, and system configurations.
Support and Training
Provide technical support for data-related issues, ensuring minimal disruption to operations.
Train and upskill team members on Adobe Experience Platform Real-Time CDP functionalities and best practices.
Collaborate with global and regional teams to align on platform improvements, updates, and advanced use cases.
Skills and Qualifications
2+ years of experience in CRM, data-driven marketing, or MarTech.
Expertise with CDPs, CRM solutions, and marketing automation platforms.
Hands-on experience with SQL, API integration, and ETL (on-premise and cloud).
Familiarity with paid media platforms and resolving email campaign delivery issues.
Certifications in Adobe Marketing Cloud or SAP are a plus.
Strong project management skills, with certifications (e.g., PMP, Agile) preferred.
Excellent communication, critical thinking, and data analysis capabilities.
Proven ability to collaborate across teams and manage regional operations.
Preferred Experience:
Prior experience in addressing email deliverability issues.
Familiarity with multi-market environments, collaborating with global and regional teams, and ensuring smooth system operations across diverse geographies.
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