Social Content Creation Manager

2 days ago


Singapore Charles & Keith (Singapore) Pte Ltd Full time

RESPONSIBILITIES
Content Creation & Strategy
Develop, create, and oversee high-quality social media content (videos, images, reels, and other formats) that aligns with brand's identity
Collaborate with internal creative teams to conceptualize and produce engaging social-first content
Establish and oversee the social content plan/calendar, and execute briefs to ensure social-first content is conceptualized at the beginning of the season, aligned with product drops
Craft compelling storytelling narratives that resonate with the brand's audience and consumers
Ensure consistency in tone, visuals, and messaging across all digital platforms
Serve as a brand ambassador, proactively building relationships and networking with key industry players for future opportunities
Social Media & Digital Campaigns
Plan and execute digital campaigns to drive engagement, reach, and brand awareness
Oversee the publishing of content across platforms such as Instagram, TikTok, WeChat, YouTube, and emerging digital channels
Leverage insights and trends to optimize content performance and audience interaction
Work closely with global and regional teams to tailor content for specific markets
Influencer & Brand Collaborations
Manage partnerships and collaborations for organic and paid content opportunities
Oversee content production for influencer-led campaigns and activations
Identify and engage with influencers, rising talents, ambassadors, community and content creators who align with brand's vision
Performance Tracking & Optimization
Monitor key performance metrics for content and social media initiatives
Analyse audience engagement and campaign effectiveness to refine future content strategies
Provide regular reports and insights to senior management on content performance and market trends
Optimize engagement, grow follower count, and acquire a new customer demographic while keeping our current audience engaged
Event & Campaign Coverage
Lead real-time content creation for events, store activations, shows, and product launches
Ensure timely and high-quality content output for coverage and exclusive digital storytelling
REQUIREMENTS
5+ years of experience in content creation, social media management, or digital marketing within the fashion industry
Deep understanding of digital trends, branding, and consumer engagement strategies
Proficiency in content creation tools, including Adobe Creative Suite (Photoshop, Premiere Pro), Final Cut Pro, and other editing software
Experienced in collaborating with photographers, videographers, and production teams to execute high-quality content
Strong grasp of social media algorithms, audience behaviour, and emerging digital platforms
Proven track record in managing influencer partnerships and digital collaborations
Exceptional communication and storytelling skills, with a sharp eye for aesthetics and detail
Ability to thrive in a fast-paced, dynamic environment while managing multiple projects effectively
Adaptable and responsive to changing industry trends and brand needs
Willing to work beyond standard office hours, including weekends, when necessary
Open to and comfortable with international travel as required
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