Marketing & Communications Executive

Roles & Responsibilities Job Title: Marketing & Communications Executive Location: Singapore Employment Type: Full-Time Work Mode: Hybrid (1–2 days in office weekly) Career Progression: Track to Senior Marketing Exec or Events Lead Salary Range: $3,100 – $3,800/month (13th month bonus guaranteed) Position Overview You will be part of the Quan Shui Wet Market marketing team, supporting our continued growth as a homegrown Singapore brand that blends heritage and innovation. The role focuses on digital marketing, content creation, and events execution to drive brand awareness, engagement, and sales across our online and offline channels. You will assist in implementing the marketing calendar, producing creative assets, managing partners and influencers, and coordinating events and activations — all while ensuring that every communication reflects Quan Shui Wet Market’s authentic, community-driven identity. Key Responsibilities Marketing Support the Marketing Communications team to craft and execute the annual marketing plan , with a strong emphasis on digital campaigns and performance tracking. Assist in the development and execution of marketing campaigns and initiatives that articulate our product launches, promotions, and experiences to drive brand awareness, demand generation, and conversion. Ideate and execute paid marketing activities , including Meta, Google, and TikTok Ads, and assist in optimising campaign performance through data-driven insights and A/B testing. Collaborate with internal and external stakeholders to conceptualise, plan, and deliver campaigns that integrate content, influencer, and event components. Conduct market research and competitor analysis to identify opportunities for growth and new marketing directions. Manage campaign reporting and ensure timely tracking of marketing spend and outcomes . Ensure that store-level print collaterals and in-store communications are regularly updated and aligned with ongoing brand campaigns. Content Generation & Management Assist in the development and execution of content across all touchpoints, including social media, website, EDMs, and customer-facing collaterals, ensuring consistency with brand tone and guidelines. Manage Quan Shui Wet Market’s social media platforms — including content scheduling, community engagement, and monitoring of feedback or customer queries. Produce engaging visuals and copywriting for posts, videos, and EDMs using design and editing tools (e.g. Canva, CapCut, Adobe Suite). Support on-site photography, food styling, and filming , ensuring visual consistency across campaigns. Maintain and update the company’s content library , including brand assets, photos, and press materials. Influencer & Partner Management Identify, liaise with, and manage influencers, KOLs, and community ambassadors , ensuring strong relationships and brand alignment. Curate attractive press kits and partnership packages in line with campaign objectives. Track influencer and partnership performance metrics, generating post-campaign reports. Explore and manage brand collaborations and partnerships to enhance reach and visibility. Event Planning & Activation Support the planning and execution of events, pop-ups, fairs, food tastings, and brand activations to showcase our products and engage customers in-person. Coordinate logistics, materials, vendor arrangements, and manpower for on-ground events. Assist in developing event marketing materials (signage, booth visuals, social content) and manage real-time event coverage across digital platforms. Ensure all events are aligned with brand objectives, deliver a strong customer experience, and contribute to measurable outcomes. Website Management & Optimisation Support website and e-store updates, ensuring content accuracy, relevance, and freshness. Work with internal and external partners to improve user interface, user experience, and product merchandising online. Ensure promotional banners and campaign highlights are updated promptly during campaign periods. Requirements Diploma or Degree in Marketing, Communications, Business, or a related discipline. 1–3 years of relevant marketing experience preferred; fresh graduates with strong portfolios are welcome to apply. Good understanding of digital marketing tools and platforms (Meta Ads Manager, Google Ads, TikTok Ads, EDM tools). Very strong proficiency in content creation tools (Canva, CapCut, Adobe Photoshop/Illustrator), video and photo editing. Excellent written and verbal communication skills. Being conversant in Mandarin is a plus given the wet market and local nature of the business. Ability to multi-task across campaigns, digital channels, and events. A proactive, creative team player with attention to detail and a passion for food and local brands. Comfortable with occasional event-day or after-hours activations (e.g. pop-ups, fairs, or social media postings). Why Join Us? Get 360 exposure in the marketing function at a proudly local, fast-growing company Take ownership of campaigns that directly impact revenue and customer growth. Work directly with founders and be part of strategic decision-making. Clear career progression path to Senior Marketing Executive and possible Events Lead positions Compensation Monthly Salary : $3,100 – $3,800 (based on 12-month pay) 13th Month Bonus : Guaranteed annual bonus Work Culture & Benefits 5-day work week (10:00–19:00) Hybrid work model (mostly remote; 1–2 days in office weekly) 14 days of annual leave + extended post-CNY break 20% staff grocery discount Semi-autonomous role with direct access to founders Medical, dental, and family-friendly benefits Tell employers what skills you have Market ResearchAbility to MultitaskProducingCustomer ExperienceSocial MediaPhotosMarketing CommunicationsMerchandisingEvent PlanningDigital MarketingPhotographyCopywritingPartner ManagementSchedulingBrand Awareness