Digital Performance

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Digital Performance & Martech Manager
role at
Prudential Assurance Company Singapore .
Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
Job Description
In this role, you will be part of the Digital Performance and Martech team, focusing on digital media and performance marketing, with a secondary focus on digital experience and martech. You will draw on your expertise in search engine marketing, digital media, programmatic, conversion rate optimization, lead generation and attribution, website analysis and optimization to drive key business objectives throughout the digital journey of a consumer. You will also provide insights and business transformation opportunities to constantly optimize/refine digital operations. As the bridge between Tech and Marketing, you will ensure that systems for Marketing adhere to IT policies including privacy and cybersecurity.
Job Summary
Performance Marketing & Optimisation
Manage always-on digital campaigns (paid & organic channels) for lead generation.
Work closely with the strategic marketing and other teams to develop and execute integrated digital marketing campaigns.
Collaborate with brand marketing to develop digital communications and assets.
Manage and work with media agencies to plan, develop and execute digital campaigns for branding and acquisition.
Regular performance monitoring and optimization using digital analytics/tracking tools; identify insights and opportunities to improve lead generation and digital experience.
Support in developing standard operating procedures and policies for managing digital media platforms.
Martech
Managing dashboards/reporting for Digital Analytics for the wider team and regular review/maintenance of Prudential's digital properties.
Manage monthly SEO/ASO, AIO and CRO activities with webmaster for Prudential's digital properties.
Collaborate with content/customer experience teams to enhance SEO/ASO, AIO and CRO activities.
Work with webmaster to optimize website journey (CRO & Personalisation) to drive lead generation or other objectives.
Develop and execute lead nurture journeys for prospects and existing customers.
Collaborate with lead management, CRM, Analytics and IT teams to enhance lead management, marketing automation and integrations.
Review and implement Ad/Mar Tech tools to work with 1st party data; work with data management platforms and optimization tools for media planning and content.
Assist in managing CMS and corporate website.
Who We Are Looking For
Competencies & Personal Traits
Outstanding communicator
Excellent interpersonal and analytical skills
Champion digital marketing
Deep familiarity with key digital media platforms and best practices
Working knowledge of Google AdWords, Webmasters, Optimize, multi-channel attribution, Web Analytics, SEO/ASO, AIO and SEM, remarketing, retargeting, programmatic media buying and social media advertising tools (e.g., Facebook, Instagram, LinkedIn, YouTube, Twitter)
Strong analytical background with knowledge of leads generation campaigns and systems. Understanding of performance/direct response marketing, test design, and integrated concepts
Experienced in social and web analytics, advertising technologies and platforms such as Google Analytics, Facebook Ads and other social advertising platforms
Strong knowledge in SEO, AIO, SEM, Social Media, Content Marketing, Google Analytics
Basic knowledge of CMS, Marketing Automation and CRM tools
Working Experience
4-6 years of working experience in digital marketing/performance marketing, preferably with focus on web & apps
Education
Degree in related discipline
Prudential is an equal opportunity employer.
We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time/fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into