Trade Marketing Assistant Manager/Manager

5 days ago

Singapore PERSOL Full time

1. Category Insights & Review Support ongoing analysis of category performance, distribution gaps, and channel opportunities using retail audit data, shopper insights, and internal sales reports. Prepare monthly category and channel summaries highlighting key performance indicators and competitor movements. Assist in customer and distributor business review preparation and data consolidation. 2. Channel & Shopper Activation Execute the trade marketing calendar and in-trade activities in line with brand and channel priorities. Coordinate with Sales and Marketing teams to roll out promotions, product launches, and in-trade activations (including E-Commerce programs, chef ideation sessions, and trade collaborations). Manage distributors and agencies for timely campaign execution and visibility initiatives. Maintain the Integrated Marketing Calendar and ensure alignment of activation timelines across functions. Support development of POP materials, trade premiums, and display guidelines. 3. In-Trade Execution Excellence Ensure trade activities, displays, and visibility standards are implemented effectively across retail and food service channels. Work with agency partners for ground activation, cooking demos, and sampling events. Issue clear monthly sales bulletins and activity updates for the field team. Monitor and report execution performance, campaign compliance, and key competitor activities. 4. Reporting & Administrative Responsibilities Track and report promotion spending, trade display investments, and post-activity evaluations. Support maintenance of promotional pricing structures and trade spend tracking. Provide regular reports and updates to the Associate Business Director on activity performance and trade visibility. Requirements Degree holder in Business, Marketing or related disciplines At least 4 to 6 years of working experience in Trade Marketing, preferably 2 years Sales experience or similar capacity, from FMCG industry. Good in analysis using AC Nielsen, internal and external sales data. Well discipline, action oriented, self-motivated, work independently, innovative. Good analytical and strategic thinking skill with CAN-DO attitude. Team player, excellent inter-personal skills, enthusiastic and determined to succeed in challenging environment. Pursue innovation and change with a mindset of continuous improvement. Willing to travel, out-stations and overseas where required. Has a valid driver's license To apply, simply click APPLY and submit your curriculum vitae (CV) through GO, the official PERSOLjob application platform. By sending us your personal data and curriculum vitae (CV), you are deemed to consent to PERSOL Singapore Pte Ltd and its affiliates to collect, use and disclose your personal data for the purposes set out in the Privacy Policy available at You acknowledge that you have read, understood, and agree with the Privacy Policy. #J-18808-Ljbffr

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