Retail Marketing Executive

2 weeks ago

Singapore beBeeMarketing Full time

Key Responsibilities: ">

  • Develop and oversee high-quality marketing strategies for the South East Asia region, aligning with company objectives.
  • Set and track dealership marketing KPIs, providing ongoing strategic direction.
  • Review and approve dealer marketing plans, activities, and event proposals, ensuring a strong focus on customer satisfaction and brand excellence.
  • Conduct regular audits of dealer-led campaigns, analyzing effectiveness and making recommendations for improvement.
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Marketing Execution & Performance Management:

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  • Monitor dealers' annual, quarterly, and monthly marketing plans, ensuring a strong focus on lead generation and sales funnel effectiveness.
  • Ensure precise tracking and reporting of dealer activities, continuously optimizing performance.
  • Lead key regional events, from concept creation to execution, ensuring alignment with company brand strategy.
  • Control and manage dealers' marketing budgets for events, advertising, communications , digital marketing, and CRM.
  • Ensure accurate data input into the CRM system by dealers.
">

Retail Strategy & Brand Development:

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  • Support regional strategic retail marketing initiatives, ensuring brand consistency across multiple markets.
  • Continuously assess and refine marketing strategies to enhance brand impact in diverse markets in the region.
  • Maintain an in-depth understanding of the competitive landscape, consumer demographics, and brand messaging.
  • Strengthen retail presence and customer experience through innovative marketing solutions.
">

Cross-functional Coordination & Dealer Support:

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  • Serve as a liaison between regions and dealer marketing teams, ensuring seamless communication and execution of marketing programs.
  • Evaluate dealer marketing managers' performance and oversee recruitment, training, and development plans for new marketing managers.
  • Collaborate closely with internal departments to align marketing efforts with overall business objectives.
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Qualifications:

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  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 5-8 years of experience in luxury or automotive industries; international or European company experience is beneficial.
  • Strong retail and customer engagement experience, with a deep understanding of high-end products.
  • Excellent communication and interpersonal skills, able to work effectively with dealers, customers, and internal teams.
  • Detail-oriented with a strong focus on customer satisfaction and brand excellence.
  • Adaptable and proactive, with the ability to manage projects, handle changing priorities, and lead teams.
  • Hands-on approach with problem-solving and crisis management skills.
"),

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