This is an IT support group | Digital Marketing Specialist
12 hours ago
This role will be responsible for designing, implementing, and optimizing sales and marketing funnels in the real estate market.
What will I be doing?
1. Funnel Design and Strategy:
Develop and implement comprehensive sales and marketing funnel strategies tailored to the real estate market.
Create detailed funnel blueprints for various client segments, including buyers, sellers, and investors.
Collaborate with the marketing, sales, and property listing teams to ensure cohesive and effective funnel designs.
2. Implementation and Management:
Utilize funnel-building tools and platforms (e.g., ClickFunnels, HubSpot) to construct and deploy funnels.
Set up tracking and analytics to monitor funnel performance and client interactions.
Conduct A/B testing to optimize various funnel stages and elements such as landing pages, property listings, CTAs, and email sequences.
3. Data Analysis and Reporting:
Analyze funnel metrics and KPIs to identify bottlenecks and opportunities for improvement.
Generate regular reports on funnel performance, providing insights and recommendations to stakeholders.
Use data-driven insights to refine and enhance funnel effectiveness continually.
4. Optimization and Conversion Rate Improvement:
Conduct thorough audits of existing funnels to identify areas for improvement.
Implement best practices for conversion rate optimization (CRO) to increase lead generation and client conversion rates.
Stay updated with industry trends and tools to ensure funnels are utilizing the latest techniques and technologies.
5. Customer Journey Mapping:
Map out customer journeys to understand and improve user experience at each stage of the funnel.
Develop personalized and targeted messaging for different stages of the funnel to enhance client engagement and trust.
6. Content Collaboration and Development:
Work closely with marketing team to develop compelling content that supports funnel strategies.
Coordinate with the sales team to ensure seamless handover of leads and alignment of sales processes with funnel stages.
Create engaging property listings, market reports, and educational materials that attract and nurture potential clients.
7. Collaboration and Communication:
Communicate funnel strategies, progress, and outcomes to senior management and other stakeholders.
Provide training and support to the sales and marketing teams on funnel-related processes and tools.
Foster strong relationships with internal teams to ensure alignment and effective implementation of funnel strategies.
What is required of me?
Good to have Bachelor’s degree in Marketing, Business, or a related field.
Web Development and Computer Science graduates with experience in digital marketing are welcome.
Proven experience in designing and optimizing sales and marketing funnels, preferably in the real estate industry.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Proficiency in funnel-building tools
Knowledge of conversion rate optimization techniques and best practices.
Excellent project management and organizational skills.
Familiarity with real estate market trends and client behaviors.
What's in it for you
5-Day Work Week
Up to 25 days of leave per year
Loyalty bonus
Performance bonus
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