This is an IT support group | Marketing Specialist

12 hours ago


Singapore This is an IT support group Full time

Our client, a leading software development company based in China, is expanding its presence in Singapore. Specializing in innovative transportation technology and software solutions, they have developed advanced systems for intelligent transport, fleet management, and logistics. As part of their expansion, they are seeking an experienced Marketing Specialist to lead their efforts in promoting these cutting-edge transportation software solutions in the Singapore market.
Role Overview:
As a Marketing Specialist focusing on transportation software solutions, you will be responsible for creating and executing targeted marketing strategies to increase the brand awareness of our client's software products within the transportation and logistics sectors in Singapore. You will play a pivotal role in promoting software solutions that optimize transportation management, smart city infrastructure, and efficient logistics systems.
Marketing Strategy Development:
Product Positioning:
Develop clear and compelling product messaging and positioning for the software solutions designed to optimize transportation operations, improve traffic management, and enhance fleet efficiency in the Singapore market.
Digital Marketing:
Manage digital marketing campaigns focused on the transportation industry, utilizing channels such as SEO, SEM, social media, and transportation-specific platforms to generate leads and enhance brand visibility.
Content Creation:
Create tailored content such as case studies, white papers, blog posts, and webinars that demonstrate how the software helps improve transportation systems, reduce operational costs, and enhance mobility solutions.
Market Research:
Conduct research on the transportation sector in Singapore, identifying trends, customer needs, and competitor activities to refine marketing strategies and identify opportunities for growth.
Collaboration with Sales:
Collaborate closely with the sales team to align marketing efforts with transportation-focused sales goals, providing necessary collateral and product support to drive customer acquisition.
Event Management:
Organize transportation industry events, product demos, and webinars that showcase our client’s software solutions in real-world transportation environments, targeting transportation agencies, logistics companies, and smart city developers.
Metrics and Reporting:
Track the effectiveness of transportation-focused marketing campaigns and provide detailed reports on key metrics, adjusting strategies as necessary to ensure continuous improvement and growth.
Qualifications:
Experience:
At least 3-5 years of marketing experience within the transportation technology or software development industry, specifically with a focus on transportation management systems, fleet optimization, or smart city infrastructure.
Education:
Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
Skills:
Strong expertise in digital marketing techniques (SEO, SEM, content marketing, social media), with a particular focus on the transportation sector.
Industry Knowledge:
Deep understanding of transportation technologies, fleet management software, traffic management systems, and logistics operations.
Communication:
Excellent written and verbal communication skills in both English and Mandarin, with the ability to craft effective marketing materials targeting transportation stakeholders.
Analytical Skills:
Ability to analyze marketing data, assess industry trends, and adjust strategies to ensure optimal targeting of the transportation market.
Creative and Strategic Thinking:
Ability to develop creative marketing campaigns that resonate with transportation industry needs, promoting the advantages of intelligent transportation and software-driven solutions.
Preferred Skills:
Familiarity with the local transportation market in Singapore, including regulatory requirements and industry developments.
Experience working in an international environment, particularly with Chinese technology companies in the transportation sector.
Proficiency in CRM systems and marketing automation tools.
#J-18808-Ljbffr



  • Singapore This is an IT support group Full time

    Job Summary: We are seeking a detail-oriented and proactive Marketing Support Specialist to join our dynamic team. This role will be responsible for assisting with the execution of marketing strategies, supporting day-to-day marketing operations, and helping to drive overall marketing efforts. The ideal candidate will have a keen eye for detail, strong...


  • Singapore This is an IT support group Full time

    Overview The Marketing Specialist (Sales & Marketing Assistant) is responsible for creating and maintaining various types of content and driving marketing efforts in collaboration with distribution and direct system integration partners. The role involves creating and disseminating customer communications, developing sales materials, ensuring the...


  • Singapore This is an IT support group Full time

    Overview of the role: GLG’s Marketing Internship Role offers an exciting opportunity for university students aspiring to enter research, consulting, or the financial services sector. This internship is designed to enhance your communication and teamwork skills, expand your industry knowledge, and immerse you in the dynamic environment of a rapidly growing...


  • Singapore This is an IT support group Full time

    Our Team Mighty Jaxx is the leading integrated future culture platform in Southeast Asia today. With a mission to supercharge future culture phygitally, Mighty Jaxx’s integrated platform will empower future pop culture brands with an end-to-end supply chain of digital and phygital collectibles, including artist development and incubation, proprietary IP...


  • Singapore This is an IT support group Full time

    Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us?To shape the future of travel, people must come first. Guided by our...


  • Singapore This is an IT support group Full time

    Johnson & Johnson is recruiting for a Product Specialist, Surgery located in Singapore. The Product Specialist is responsible for building relationships with key accounts and manages a group of key accounts and territories. The position will develop business opportunities across the Ethicon range of products with the objective of achieving/exceeding the...


  • Singapore This is an IT support group Full time

    Job Description The Recruitment Specialist is responsible for managing the end-to-end recruitment process, ensuring the organization attracts, hires, and retains the best employees while growing a strong talent pipeline. This role involves collaborating closely with hiring managers to identify staffing needs, sourcing candidates through various channels,...


  • Singapore This is an IT support group Full time

    Principal Accountabilities: Under close supervision: Assist with the design and execution of digital engagement strategies Assist in managing digital media buying for a variety of brands Knowledge & Skill Requirements: Bachelor’s degree in Marketing or related field Equivalent years of experience in a substantially similar industry may be considered in...


  • Singapore This is an IT support group Full time

    Crypto.com is seeking a Senior CRM Specialist for 9 months to support the execution of cross-channel communications for our up-and-coming e-commerce platform. Key functions will include driving platform retention, engagement, and usage metrics, via channels including but not limited to push notifications, email, and in-browser messages. The Specialist will...


  • Singapore This is an IT support group Full time

    About Us Established since 1987, ECON Healthcare Group celebrates more than 35 years of commitment to quality healthcare and eldercare services this year. As a regional provider for integrated healthcare services in Singapore, Malaysia, and China, the Group incorporates a chain of medicare centres and nursing homes, hospital services, a careskill training...


  • Singapore This is an IT support group Full time

    TOSHIBA TEC Singapore Pte Ltd is a member of TOSHIBA Group companies. We are a one-stop solution provider that designs, develops, and manufactures Printers (including Media Handling and Print Mechanism), Terminals (Payment, Point Of Sales), Self-Services Equipment, Information Processing Equipment, and PCB & Turnkey Assemblies. We are seeking a qualified...


  • Singapore This is an IT support group Full time

    At Franklin Templeton, we’re advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe...


  • Singapore This is an IT support group Full time

    Company Profile N7 Global Group started in the historically rich area of Hanam-Si of South Korea in 2020. We quickly expanded to Singapore in 2021 using a multi entity structure. In late 2023, in order to consolidate the resources and streamline processes, N7 Global Group was the amalgamation of these group structure of companies. With a large global...


  • Singapore This is an IT support group Full time

    At Bank of Singapore, we are constantly on the lookout for exceptional individuals to join our team. We promote a culture of openness, teamwork and fairness. Most importantly, we invest in our people through our programmes that develop them on both professional and personal levels. Besides attractive remuneration packages, we offer non-financial benefits...


  • Singapore This is an IT support group Full time

    Business Function Group Strategic Marketing & Communications (GSMC) is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications, marketing and research to differentiate –...


  • Singapore This is an IT support group Full time

    Responsible for analyzing & reviewing our sales performance. To recommend and support Sales and Marketing to build strategic market plan. Support HOD in preparing annual budgets. Support HOD to closely monitor and achieve Sales targets. Plus, partly support trade marketing. Conduct regular business reviews on sales performance & trade business activities....


  • Singapore This is an IT support group Full time

    Our client is a Singapore-based Scientific and Medical devices provider with presence in Southeast Asia region. Due to their current expansion plan, they are looking for a Product Specialist to join their Sales Team, in hopes of developing the current high-performing team. They are located in the South area – easily accessible. Duties of Product...


  • Singapore This is an IT support group Full time

    Our client is a Singapore based Scientific and Medical devices provider with presence in Southeast Asia region. Due to their current expansion plan, they are looking for a Product Specialist to join their Sales Team, in hopes of developing the current high performing team. They are located in the South area – easily accessible. Duties of Product...


  • Singapore This is an IT support group Full time

    The Group Treasury Analyst in Front Office will be primarily responsible for supporting Treasury activities covering: Foreign Exchange Management Banker’s/Parent’s Guarantee Management Working Capital Management Cash Management Foreign Exchange Negotiate and execute money market and foreign exchange transactions (Spot, Forward, Balance Sheet and...


  • Singapore This is an IT support group Full time

    Overview: The Operation Specialist plays a vital role in ensuring smooth day-to-day operations. A positive attitude is essential, as this position involves frequent interactions with customers. Strong customer service skills are necessary to handle inquiries, resolve issues, and provide a pleasant experience. Additionally, the Operation Specialist must show...