SENIOR MANAGER, MARKETING

PURPOSE OF THE JOB Reporting to the Managing Director, the Senior Manager will be responsible for leading the strategic planning and cross‐functional execution of the Company's marketing and business topics. This person will focus on the full spectrum of marketing topics including consumer insights, competitive intelligence, creative development, branding, advertising, media, public relations, digital & social, design, promotions, demand generation, analytics, events management, product development as well as efforts in particular, playing a role in white space identification, innovation, food product or service design, brand touch points and communication, and real time in‐market analysis and optimization. JOB FUNCTIONS Lead the development of regional/local strategies across frequency, retention, new acquisition and experience marketing to drive growth & innovation Develop strong relationships and influence franchise partners to align on strategic priorities Lead the development of product or service positioning and uncover relevant consumer insights to drive consumer touchpoints and communication. Provide nationally/regionally replicable marketing recommendations that address a consumer pain point or benefit that will drive same store sales, profitable transactions, and customer lifetime value. Perform detailed category analysis (including consumer, competitive, culture, and financial) to identify marketing opportunities and formulate strategic business action plans, identifying white space for innovation. Coach in‐market marketing managers/directors/business owners to both lead and participate in cross‐functional project teams (including representatives from Finance, Digital, IT, Operations, Training, R&D, Consumer Insights, and Procurement) to develop and test need‐based concepts for product or services to launch nationally. Work with in‐market marketing managers/directors/business owners to create and disseminate revenue enablement content. Core Competencies and Accomplishments Deep understanding of marketing fundamentals. Strong bias for action and demonstrated desire for ownership & accountability. Strong analytical skills with experience interpreting financial and marketing data including sales performance, customer purchase behavior and customer lifetime value. Ability to connect the dots within data and identify actionable insights. Excellent project management skills with ability to consistently achieve or beat deadlines services to launch regionally/nationally. Consumer Insights‐Minded Strong customer focus and ability to leverage consumer data in decision‐making. Ability to represent the voice of the customer in cross‐functional project meetings. Excellent interpersonal and communication skills with management. Ability to grow talent, lead with a strategic vision and prioritize for a team. Solid financial/budget management skills. KNOWLEDGE AND SKILLS REQUIRED Undergraduate/Master degree with specialization in Business Administration, Marketing, Communications, and or Social Sciences or related discipline. Minimum 10 years of experience in the industry, including a strategic blend of marketing, agency management, food & beverage/retail/FMCG category or related field. Experience in management of marketing calendar strategy & execution. Restaurant/Retail experience preferred. Ability to manage multiple, competing priorities. Demonstrates high‐energy leadership while working with a team. Strong interpersonal and influencing skills; able to quickly build cooperative and productive relationships with internal business partners, franchisees, field crew and external vendors. Excellent communication skills: verbal, written, and presentation. Strong attention to detail. Exceptional organizational and time management skills. Flexible, customer service‐oriented, hands‐on mindset. Ability to problem solving on tactical levels, reach sound conclusions, and take appropriate actions independently. #J-18808-Ljbffr