Campaign Executive

Overview

Join to apply for the Campaign Executive role at TEAM LEWIS.

We are a global marketing agency with a track record of award-winning campaigns and growth. TEAM LEWIS Foundation supports local causes through donations of cash, time and expertise. In the past year, TEAM LEWIS has donated almost $2 million to 445 causes worldwide. More information about TEAM LEWIS Foundation is available at

Purpose of the role

The Campaign Executive plays a media-focused and team support role. The role requires the ability to handle a number of projects at any one time as well as being able to respond quickly to journalist and team requests. The Campaign Executive will develop a clear understanding of the team’s requirements and objectives, be always proactive in attitude and supportive to the team.

Key Responsibilities and Tasks

Client Management

• Assists the team with the management of client accounts and projects, helping to establish TEAM LEWIS as an invaluable long-term partner for marketing and communications services.
• Offers thoughtful advice and recommendations to clients and team regarding media opportunities and tactics.
• Coordinates communication (including meetings and reviews) with clients and ensures deadlines and service agreements are adhered to.
• Participating in new business pitches by providing research support and coordination.
• Assists with the coordination of press tours, events, and review programmes.

Media Relations

• Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative.
• Researches and identifies appropriate journalists, bloggers and analysts on an ongoing basis.
• Develops and strengthens existing media relationships for self and the team.
• Monitors relevant news sources and alerts the team to relevant breaking news opportunities.
• Understands and identifies strong news angles and media opportunities.
• Secures ongoing and regular media opportunities such as columns and Q&As.
• Organises and coordinates media interviews and press briefings.

Content

• Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high-quality content.
• Creates press materials and compelling content for both traditional and digital media.
• Creates valuable and insightful briefing sheets to assist clients with their press communications.
• Understands and develops knowledge around finding good news angles or hooks.
• Takes a developmental approach to improving writing ability, adapting, and refining style to suit the needs of the client.
• Works with content specialists to ensure a consistent level of quality for all written content.

Digital / Social Media

• Provides social media execution and management of related digital activity.
• Implements and maintains social media communities, campaigns, and projects for digital clients.
• Develops compelling and impactful digital content and integrated campaigns for both current and prospective clients.
• Contributes to client growth and impact across the full spectrum of social media channels including, but not limited to, Twitter, Facebook, LinkedIn, YouTube, and Instagram.
• Production of social-first copy for all channels using appropriate techniques and language relevant to each platform.

Team Working and Development

• Ensures personal and deliverable client objectives are met on an ongoing basis.
• Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client duties.
• Escalates general new business requests to appropriate team members, acting as a first point of contact for external enquiries.
• Works closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development.
• Supports with the training of graduates and interns wherever possible.
• Regularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge.

Reporting and Analysis

• Tracks and reports on media activity, including coverage reports, press clippings, online media engagement.
• Ensures that all