Senior Analyst, Experience

We are Assembly – and we’re not like the rest. We’re the modern alternative agency, bringing together industry-leading data, talent, and tech to Find the Change That Fuels Growth for the best brands on the planet, including Lenovo, Lane Crawford, Marina Bay Sands, Fossil and more.
Assembly was named The Drum’s APAC Media Agency of the Year in 2021
WHO WE’RE LOOKING FOR
The Senior Analyst, Experience & Activation (Performance Marketing Specialist) will work closely with the line manager and accounts director to support in servicing our client. The digital analyst will run end-to-end paid search campaigns, and gain exposure to unique platforms such as Naver.
WHAT YOU’LL BE DOING ON ANY GIVEN DAY
Execution Support & QA
Localize and proofread Korean search keywords, ad copies, and extensions to ensure accuracy, brand alignment, and compliance with platform policies.
Build and execute end-to-end Naver Search and Brand Search campaigns, ensuring correct taxonomy, tracking setup, and campaign structure.
Support in campaign setup across Google Ads and Naver, applying finalized taxonomy, naming conventions, and structure.
Double-check CIDs, tracking tags, ad extensions, and audience layering to ensure full campaign integrity.
Conduct pre-launch QA (on budgets, targeting, and ad statuses to ensure campaigns are error-free.
Verify promotional accuracy with client and flag issues proactively.
Set up and track A/B test performance, and flag optimization opportunities based on CTR gaps or conversion drop-offs.
Monitor Korean search trends and platform updates, surfacing insights that inform future strategy.
Work closely with the Search Lead & Impact team to ensure timely execution of deliverables
Liaise with client for campaign brief, keyword approval, copy QA and previews
Participate in weekly status meetings and present key optimizations or blockers.
Share summaries of platform changes that may affect SEM delivery or tracking
Reporting & Performance Monitoring
Pull and analyze weekly SEM performance reports (traffic, CTR, CPV, ROAS, conversions) for Naver and Google KR campaigns
Partner with the Search Lead to derive insights and contribute to QBR narratives—translating performance data into actionable next steps.
Maintain pacing dashboards and highlight any anomalies
Support daily and weekly optimizations: (pause underperforming keywords, adjust bids, refresh creatives and extensions).
Maintain historical tracking logs across business units for performance transparency.
Conduct QA on screenshots and reporting deliverables for POWD/POE documentation.
DOES THIS SOUND LIKE YOU?
Minimally 3 – 4+ years of relevant digital marketing experience
Hands-on experience with search platforms such as Google Ads, Naver Search
Proficiency in web analytics tools such as GA4, Adobe Analytics or similar.
Strong interest in SEM and a desire to grow in performance marketing.
Excellent attention to detail, with strong numeracy and analytical skills.
Self-motivated, proactive, and inquisitive team player with strong problem-solving skills
Confident communicator with good interpersonal and client-facing relationship management skills
WHY ASSEMBLY?
We’re part of Stagwell, the challenger network built to transform marketing.
We care about your growth – we offer competitive salaries, annual compensation reviews, and keep detailed personal development plans to ensure you’re hitting your personal and company goals.
We recognize and celebrate your success...all the time
We’re truly a people-first organization.
We care about social and environmental Impact – we have dedicated Impact Champions that collaborate globally to make sure we’re leaving the world better than we found it.
We have an amazing group of employee resource groups committed to guiding the agency to become more inclusive, diverse, and representative of the world around us.
Assembly is an equal opportunities employer and welcomes applications from all qualified candidates. We are committed to providing a work environment that is free from discrimination and harassment, and where all employees are treated with respect and dignity.
#J-18808-Ljbffr