Regional Brand and NPD Project Manager

Regional Brand and NPD Project Manager (1 Year Contract)

Job Description

This is an individual contributor role that works closely with the Regional Head of Marketing to manage the JDE Brands at the Asia level.

• Partner with agencies to develop campaigns and ensure timely delivery of assets to local markets.
• Support the Head of Marketing (HOM) in executing brand strategies and plans with local markets to drive recruitment, penetration of new users, and user retention.
• Contribute to a winning sales and marketing team culture with strong collaboration and a growth mindset.
• Foster strong external and internal relationships and trust through regular feedback for regional projects and local campaigns, aligned with CBM ways of working.
• Collaborate proactively with local and cross-functional teams, establishing joint KPIs.

New Product Development (NPD)

• Lead multiple projects, working with the HOM and cross-functional teams to secure project milestone approvals (I4G/A4E).
• Support the HOM in portfolio review, pricing, claims development with Legal/Regulatory, and financial readiness.
• Assist in artwork development, ensuring timely delivery of artwork and copy decks for launches.
• Assist the HOM with other duties such as PO creation.

Qualifications

• Minimum 5 years of marketing experience.
• At least 2 years managing multi-market portfolios.
• At least 3 years of NPD project management experience.
• Proven ability to manage multiple projects in a fast-paced environment and collaborate effectively across teams.
• Strong marketing fundamentals and a proven track record in marketing and performance.
• Good analytical skills.
• Willingness to be hands-on.
• Strong communication skills and a results-oriented mindset.

Additional Information

Our DE&I Statement

At JDE Peet's, we aim to create a better future by serving, reflecting, and embracing everyone. We foster a diverse, equitable, and inclusive organization where everyone can be themselves and reach their full potential. We do not tolerate discrimination based on race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other protected trait.

We embed DE&I into our employee lifecycle to ensure objectivity and eliminate bias, providing an inclusive workplace experience. Please contact us if you require reasonable adjustments during recruitment.

Company Description

Who we are?

JDE Peet's (JDEP) is the world's largest pure-play coffee and tea company by revenue, with €8.2 billion in 2023. Founded in 1753 and headquartered in the Netherlands, we have over 21,000 employees worldwide, serving more than 100 countries with over 50 brands including L'OR, Peet's, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick, and Moccona.

Our operations in APAC include four key divisions: CPG, a café business under OldTown White Coffee, and two out-of-home units—Food Ingredients & Food Services (non-dairy creamers and coffee products) and Professional Services for B2B customers.

Our diverse brand portfolio in APAC includes global, regional, and local brands tailored to regional tastes, such as OldTown, Moccona, Maxwell House, Owl, Ye Ye, Hummingbird, and Campos. Our regional hub in Singapore manages manufacturing, supply, and R&D, with roasting facilities in Johor, Malaysia, and other locations across Malaysia, Myanmar, Thailand, China, Australia, and New Zealand.

Our Singapore office serves as a strategic base for regional expansion, corporate functions, and exports. We are committed to responsible sourcing, minimizing our environmental footprint, and connecting communities through our Common Grounds program, impacting over 700,000 farmers since

Working at JDE Peet's

We are driven by our passion for coffee and tea, fostering a culture of opportunity, innovation, and impact. Our core values—Discipline, Simplicity, Accountability, Solidarity, and Entrepreneurship—guide us. We invest in our employees' growth through various development programs because we believe in what can be achieved over a cup of coffee or tea.