Brand & Lifecycle Content Assist Manager/Manager

Position Overview The Brand & Lifecycle Content Manager is a creative and strategic professional responsible for developing, executing and maintaining brand-aligned content across all customer-facing platforms, while managing communications throughout the customer lifecycle. This includes pre-arrival engagement, in-stay messaging, post-stay follow-ups and loyalty-building initiatives. The role combines strategic brand storytelling with hands-on content production, platform management and lifecycle marketing. Every interaction is designed to enhance the guest experience and strengthen brand affinity. Key Responsibilities Content Strategy & Brand Alignment Develop and maintain a consistent brand voice and messaging framework across all channels. Translate brand and product positioning into compelling content strategies and editorial calendars. Partner with marketing leadership to align content with seasonal campaigns, promotions, and guest experience objectives. Content Creation & Execution Write, edit, and publish content for the resort’s website, blog, and service pages. Create and schedule engaging social media content (posts, stories, reels) aligned with the brand’s tone and visual identity. Design and produce marketing materials including brochures, flyers, email campaigns, and digital advertisements. Capture and edit photo and video content for use across digital and print platforms. Manage content updates via CMS platforms and social media tools. Platform & Asset Management Oversee website content to ensure timely updates for promotions, events, and operational changes. Manage social media accounts to maintain consistent engagement and brand representation. Coordinate with external creatives (photographers, videographers, designers) when required. Customer Lifecycle Communications Design and implement communication flows across the guest journey: pre-booking, booking confirmation, pre-arrival, in-stay, post-stay, and re-engagement. Collaborate with CRM and guest experience teams to personalise messaging based on guest profiles, preferences, and behaviours. Develop automated email sequences, SMS campaigns, and app notifications aligned with brand tone and guest expectations. Track and optimise lifecycle campaigns based on engagement metrics and feedback. Performance Monitoring & Optimisation Monitor content and campaign performance using analytics tools and adjust strategies to improve engagement and conversion. Conduct regular audits of content touchpoints to ensure accuracy, consistency, and brand alignment. Stay current with trends in digital content, SEO best practices, and hospitality marketing innovations. Qualifications Education & Professional Credentials Degree or professional certification in Marketing, Communications, Hospitality Management, or Customer Experience. Certifications in CRM platforms (e.g. Salesforce, HubSpot), email marketing tools (e.g. Mailchimp, Klaviyo), and automation systems are highly preferred. Skills in photography, videography, and graphic design (e.g. Adobe Creative Suite, Canva) are advantageous. Skills & Experience 4–6 years of experience in content marketing, brand communications or lifecycle marketing, ideally within the hospitality or luxury sectors. Proven experience in designing and executing customer journey communications. Strong understanding of CRM systems, segmentation, and personalisation strategies. Ability to balance creative storytelling with data-driven insights and performance tracking. Preferred Attributes Passion for luxury travel, hospitality and storytelling. Strong aesthetic sensibility aligned with premium lifestyle branding. Proactive self-starter with a collaborative, hands-on approach. Comfortable working cross-functionally with marketing, operations, and guest experience teams. #J-18808-Ljbffr