Assistant Manager, Category Management

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Assistant Manager, Category Management (Running, Outdoor & SPSP), SEA

Purpose & Overall Relevance for the Organization
Support the short- and mid-term objectives for the category and assist in driving the category across all KPIs. Implement global strategies in a locally relevant way, considering different consumer needs and distribution channels.

Assistant Manager, Category Management (Running, Outdoor & SPSP), SEA
Purpose & Overall Relevance for the Organization
Support the short- and mid-term objectives for the category and assist in driving the category across all KPIs. Implement global strategies in a locally relevant way, considering different consumer needs and distribution channels.
Key Functional Responsibilities

• Own SEA and country-level range selection and seasonal forecasts for assigned category, ensuring alignment with the multi-season category strategy.
• Manage article phasing (RID/RED) for assigned category to ensure timely product introductions across SEA, aligned with local market strategies
• Participate in in-season trading activities, monitor sell-out performance, and collaborate with channels to optimize results.
• Ensure range management systems (HL/MDC) are updated with accurate country and cluster information, ensuring smooth operational execution.
• Perform category analysis including sell-thru, forecasting, pricing corridor & segmentation compliance, etc.
• Participate and support sample ordering milestones.
• Support pricing and promotional strategies, markdowns, and clearance plans in line with EM guidance and market dynamics.
• Provide local consumer, market, and competitor insights to the EM hub, helping shape broader category strategies.
• Collaborate with all departments to support with the E2E deliverables, system set up and campaign deliverables.
• Support Senior Manager in Pre- & In-season tasks such as data collection, workshop planning, sample management, reporting and special projects.
• Support broader brand team with GTM process.
  

Key Relationships

• Brand Team – Planning & Analytics, MOPS & Comms
• SEA Country Commercial & Brand Teams
• EM Business Units
• Finance/ Demand Planning, Business Development
  

Knowledge, Skills And Abilities

• Intermediate to advance skills in MS Office, especially for Excel and PowerPoint.
• Strong analytical skills with the ability to make fact-based recommendations and decisions.
• Commercial acumen and keen interest in a broad range of sports.
• Team player with strong collaboration and communication skills.
• Organized and process orientated.
• Proactive problem-solver with high attention to detail.
• Confident presenter to a large audience in-person or virtually.
  

Requisite Education And Experience / Minimum Qualifications

• 3-5 years of experience in Merchandising / Category Management/ Marketing or Sales preferred.
• University degree in Business or Marketing preferred
• Industry experience in Sports/ Fashion/ FMCG
• Fluent in English
  

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Manufacturing, Retail, and Sporting Goods Manufacturing

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