Marketing Manager, Lab Solutions APJ

Overview
Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. At Siemens Healthineers, our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions. Our broad portfolio includes enterprise imaging IT, AI-powered decision support, eHealth and patient engagement solutions. It comprises business intelligence, performance management tools and tele operations solutions, innovative cardiology IT, digital pathology as well as diagnostics IT and lab automation. Apply now for Marketing Manager, Lab Solutions APJ position and play a key role in managing strategic, planning and operational marketing activities for assigned products/product groups.
Responsibilities
Marketing Plan: Accountable for Lab Solutions CLS product line strategy. Create and execute Marketing Plans that align with global and APJ commercial strategy.
Product Portfolio Management: Responsible for CLS product line (instruments and reagents) launch plan, including marketing strategy, segmentation, value proposition, price positioning, country readiness, material preparation, launch & promotion activities execution. Conduct competitive pricing analysis and coordinate with global and country team to set up and maintain product price. Regularly monitor and analyse instrument and reagent forecast and achievement to ensure achieving overall business line objectives/metrics. Partner with sales education team to provide sales and business partners training. Work with country team to create Marketing Programs, References and Proof Points.
Product Lifecycle Management: Coordinate with countries, portfolio management and conversion based on regional priorities and aligned with global Product End of life and Sales.
Promotions and Communication: Create customer experience through regional events/site visits with customer focus. Support scientific studies and educational programs. Drive white papers/external publications. Work closely with Marketing Communications team to drive multi-layer market awareness campaigns and ongoing digital promotion activities across APJ.
Planning: Responsible for Monthly Target Achievement (MTA) and Monthly Business Review (MBR) Revenue Coordination with Market Data and IB deployment. Create Marketing Plan and Promotion Plan activities; consolidate. Constant analysis on market trends, competition moves and fast response to market.
Represent APJ in all assigned product line related discussions with country/global marketing teams.
Your Expertise
Strong working knowledge of In Vitro Diagnostics industry, existing industry contacts, and ability to develop relationships within a clinical environment. Knowledge and experience with Healthcare IT solutions is an advantage.
Strategic orientation with an understanding of the business and clinical drivers of the APJ Laboratory Diagnostics business is advantageous.
Excellent communications skills and a methodical, structured approach to work.
Ability to drive collaboration across departments and different cultural geographies to achieve efficient marketing outcomes and support CLS profitable growth ambition.
Ability to promote Siemens Healthineers solutions within a clinical environment will underpin success in this position.
Ter tiary qualifications in Laboratory Medicine as well as relevant clinical or industry experience; experience in a senior position within clinical or business environments.
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About Us
We are a team of more than 73,000 Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.
How We Work
When you join Siemens Healthineers, you become part of a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists who believe in each individual’s potential to contribute with diverse ideas. We are diverse in backgrounds, cultures, and orientations, and work together to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.
Agency Notice
Siemens Healthineers' recruitment is internally managed, with external support permitted only when a qualified supplier has established a formal contract with us. Unsolicited candidate submissions and referrals, absent a current supplier contract, do not establish consent and are ineligible for fees. We delete and destroy unsolicited information, thus, would recommend you refrain from any such practices. Your adherence to our policies is appreciated.
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