Senior Marketing Manager, Emerging Markets

Overview

IG Group is a publicly-traded FTSE250 FinTech company that runs mobile, web and desktop platforms for trading stocks & shares, leveraged products, futures & options and crypto. We are global with offices in 18 countries and products in 16 regions. We are autonomous, fast-paced and focused on delivering better experiences for our customers.

Location: IG Group, Downtown Core, Central Singapore Community Development Council, Singapore

Role

Senior Marketing Manager, Emerging Markets

Reporting to the Head of Emerging Markets, you will play a crucial role in executing the Emerging Markets strategy. You will implement marketing campaigns, manage a small team of marketing specialists, and collaborate with internal and external partners to drive growth in key Emerging Markets regions.

What You'll Do

• Execute the end-to-end marketing strategy for assigned Emerging Markets, with a focus on acquisition marketing
• Adapt global marketing initiatives to local market needs while maintaining brand consistency
• Leverage owned and earned media, and strategic partnerships to drive growth in markets with a reverse enquiry model
• Manage and develop a team of marketing specialists focused on Emerging Markets
• Collaborate with internal teams and external agencies to ensure effective marketing execution
• Monitor campaign performance, analyse results, and make data-driven recommendations for optimization
• Manage marketing budgets efficiently, ensuring maximum ROI
• Ensure all marketing materials comply with regulatory requirements in respective markets

What You'll Need For This Role

• 7+ years of experience in B2C marketing, with at least 3 years focused on Emerging Markets
• Proven track record of executing marketing campaigns that drive growth in unlicensed or unregulated markets
• Experience managing and developing a small team of marketing professionals
• Strong data analysis skills, with the ability to draw insights and make data-driven decisions
• Experience with marketing technology platforms including Salesforce Marketing Cloud, Adobe stack, and Google Analytics
• Excellent stakeholder management skills, including the ability to work effectively in a matrix environment
• Commercial acumen and the ability to articulate marketing value to the broader organization
• Experience with owned and earned media strategies, particularly in markets with regulatory limitations
• Adaptability and resilience in a fast-changing environment
• Fluency in English is required; proficiency in Mandarin, Cantonese, or Spanish is a significant advantage

How We Work

We follow a hybrid working model with 3 days in the office. We emphasise high performance, rapid delivery and continuous learning. Our five guiding practices are:

• Lead and Inspire: Drives trust, alignment, and enthusiasm
• Think Big: Focus on problems that most impact commercial outcomes
• Champion the client: Understand and prioritise client needs
• Deliver at pace: Push for fast, sustainable growth
• Raise the bar: Take ownership, be accountable and share feedback

We value diversity and are committed to building teams with diverse perspectives and skills. We encourage applications from people with varied backgrounds. Learn more about our D&I approach here.

The Perks

Your growth fuels our success. Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work. In addition to salary and bonus, we offer:

• Flexible working hours and work-from-home opportunities
• 20 days of Annual Leave per financial year (carry forward or sell-off up to 5 days), plus one extra day for every year of service, up to 23 days
• Medical plans including dental cover
• Two volunteering days per year
• One day of birthday leave per year
• Gym/Fitness reimbursement; IG contributes SGD 60/month towards fitness or gym membership
• Global Share Purchase Plan with matching shares

Learn more about the Perks here

Join us for this exciting journey. Apply now

Number of openings: 1

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

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