Loyalty and Customer Group Associate Manager

1 week ago

Singapore Traveloka Full time

Overview
Join to apply for the
Loyalty and Customer Group Associate Manager
role at
Traveloka .
We’re looking for a data-driven, customer-obsessed Customer Acquisition Manager to lead initiatives that drive user acquisition through the strategic design and optimization of rewards, incentives, and visibility levers. You will work cross-functionally with Product, Data, CRM, and Performance Marketing teams to experiment with incentive structures and amplify their visibility across touchpoints, ultimately improving key L2 metrics and customer acquisition efficiency.
Responsibilities
Design and Own Rewards Strategy: Develop compelling reward/incentive programs (e.g., sign-up bonuses, referral schemes, booking discounts) that maximize new customer activation.
Drive Funnel Efficiency: Identify and improve key funnel metrics such as login/profile completion and session depth, tying these directly to conversion and revenue outcomes.
Incentive Visibility & Merchandising: Collaborate with product and design to maximize visibility of rewards across site/app surfaces to drive action.
Experimentation & A/B Testing: Partner with analytics to structure rigorous experiments around incentive positioning, value sizing, and behavioral nudges across the funnel.
Segmentation and Targeting: Leverage behavioral, demographic, and transactional data to personalize incentive strategies for different cohorts.
Cross-Channel Activation: Work with performance marketing, lifecycle marketing, and SEO teams to ensure consistent messaging and incentive visibility across acquisition channels.
Loyalty and Retention: Work with CRM and lifecycle team on nurture program for newly acquired customers to improve long-term retention rate.
Measurement & Reporting: Track impact of initiatives on acquisition KPIs and translate insights into product and marketing recommendations.
Requirements
Minimum 5 years of experience in growth marketing, product management, or eCommerce roles, ideally in the tech or start-up sectors.
Familiarity with the customer journey and hands-on experience with data and product analytics tools (e.g., SQL, Tableau, Google Analytics, or similar).
Experience managing digital marketing channels, including optimization and reporting, with a focus on performance and ROI.
Strong communication and interpersonal skills with the ability to collaborate across teams and manage relationships with internal stakeholders.
Comfortable executing tactics in a fast-paced, dynamic environment, while balancing strategic thinking with hands-on execution.
Experience developing and executing successful retention strategies that drive measurable business results.
Strong analytical skills, with expertise in data-driven decision-making, customer segmentation, and predictive modeling.
Deep understanding of the OTA industry, including customer behavior, market trends, and competitive landscape.
Leadership experience, with a demonstrated ability to build and manage high-performing teams.
Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Management and Manufacturing
Industries: Software Development
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