Gaming Industry PR Expert

4 days ago

Singapore beBeePublicRelations Full time

Job Description

As a Public Relations Manager for the Gaming industry, you will be responsible for developing and executing PR campaigns to support business-centric objectives for Mobile Games in Overseas regions.

These comprise Corporate Reputation (e.g., thought leadership, government relations), Publishing (e.g., live operations, product launches), and Esports (e.g., owned and third-party tournaments).

You will own and lead Public Relations strategy and execution for the SEA Region, ensuring consistent, culturally resonant narratives that support Mobile Games' Corporate, Publishing, and Esports efforts in the market.

Foster collaborative relationships across internal teams to effectively communicate Mobile Games' corporate, brand, and product narratives to external audiences spanning B2C, B2B, and B2G audience segments.

Cultivate meaningful relationships with media, KOLs, and industry stakeholders in key markets, spanning mainstream and trades (primarily in esports, gaming, sports, lifestyle, and technology), across traditional and digital formats.

Manage issues and crises effectively by employing proactive measures and responsive action in line with internal protocols, alongside being a trusted voice for communications counsel for internal decision-makers.

Develop public relations materials and content, including press releases, briefing documents, strategic messaging etc., with a strong focus on storytelling.

Operate data and data management tools to inform strategy, monitor external sentiment, evaluate PR results, and quantify impact.

Requirements

  • BS/BA in Public Relations, Communications, Marketing, or a related field is preferred.
  • Minimum of 4 years' experience in Public Relations or similar field, preferably in an agency or MNC in the Gaming industry.
  • A team player who can prioritise heavy workloads in a fast-paced environment.
  • Strong understanding of gaming and esports, specifically.
  • Proficient with social media and technology, with a familiarity with mobile gaming communities, particularly in SEA Region.
  • Flexible to travel frequently to SEA region for work purposes.

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