Senior CRM Executive

About the Role We are seeking a detail-oriented and technically curious CRM Campaign Junior Specialist to support the execution and optimisation of client communications across our marketing automation platforms, primarily Salesforce Marketing Cloud (SFMC) and/or Braze. This is a hands‐on role critical to ensuring accurate, timely, and compliant delivery of CRM campaigns across multiple channels and markets. You will work closely with the Senior CRM Manager and cross‐functional teams to build and optimise campaigns that engage clients and drive business outcomes. So, who are we?Hello, we’re IG Group. No, not Instagram – though we're a pretty big deal ourselves. We’re a global, FTSE 250‐listed company made up of a collection of progressive fintech brands in the world of online trading and investing. The best part? We’ve snapped up many awards for our top‐class platforms, forward‐thinking products, and incredible employee experiences. We believe in financial freedom. And our purpose is to help ambitious people achieve it. Around 400,000 people use our groundbreaking technology and forward‐thinking platforms to trade the financial products they know and love. Did we mention we have offices in 18 countries? Yes, when you join IG Group, you'll have the chance to work across multiple brands, with people all over the world. Join us for an exciting future and let’s innovate together. Your role in the team Reporting directly to the Senior CRM Manager, you will play a vital role in the engagement of IG clients and its coming products for the Singapore market. We have big expansion goals, and your insights and creativity will shape the way we communicate with traders and investors, supporting both acquisition and retention efforts for IG in Singapore. We are in the middle of building something exciting – and looking for a person who can make engagement a differentiator in this crowded market. What you’ll do Key Responsibilities Campaign Build & Deployment Set up, QA, and deploy campaigns across email, push, and in‐app channels using SFMC and Braze. Work with templates, content blocks, and audience lists to ensure accurate personalisation. Data & Automation Manage data extensions, imports, and automations in SFMC; audiences and segments in Braze. Monitor campaign performance, bounce rates, and troubleshoot technical issues. Testing & QA Validate targeting rules, opt‐outs, and conduct cross‐device and client testing. Flag deliverability or performance issues for resolution. Collaboration & Support Partner with the Senior CRM Manager to deliver lifecycle journeys and new product rollouts. Provide ad‐hoc support for marketing campaigns when needed. Reporting & Optimisation Extract and prepare weekly campaign performance reports for stakeholders. Provide insights and recommendations to improve engagement and optimise CRM journeys. Requirements 2–3 years of hands‐on experience with CRM or marketing automation platforms (Salesforce Marketing Cloud and/or Braze). Strong understanding of segmentation, personalisation, and deliverability best practices. High attention to detail and problem‐solving mindset. Ability to manage multiple campaigns in a fast‐paced environment. Proactive and able to work independently, while collaborating effectively with cross‐market teams. Nice to Have Practical knowledge of HTML/CSS for responsive email design (including dark mode handling and inline styling). Basic working knowledge of SQL, AMPscript, or Liquid templating. Experience in financial services or fintech, especially in compliance‐heavy environments. Interest in building a long‐term career in CRM and marketing automation. How We Work We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office -- which we think balances the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction: Lead and Inspire: Drives trust, alignment, and enthusiasm Think Big: Focus on the problems that most impact commercial outcomes Champion the client: Understand and prioritise client’s needs Deliver at pace: Push for fast, sustainable growth; Raise the bar: Take ownership, be accountable and share feedback We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We’re committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that's why we encourage applications from people with diverse backgrounds and experiences to join us on this journey. The Perks Your growth fuels our success Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work. In addition to salary and bonus, we offer a wider range of benefits including: Flexible working hours and work‐from‐home opportunities 20 days of Annual Leave per financial year (carry forward or sell‐off up to 5 days), additional one day for every year of completed service, capped at 23 days Medical plans including dental cover Two volunteering days per year One day of birthday leave per year Gym/Fitness reimbursement, IG pays a contribution of SGD 60/month for fitness or gym membership costs Global Share Purchase Plan, allows you to invest into a share plan and receive 1 free matching share for every two shares you purchase Learn more about the Perks hereJoin us for this exciting journey. Apply now#J-18808-Ljbffr