Senior Manager, Paid Search
3 days ago
Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.
If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people, and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands, and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity, and business transformation, all literally at your fingertips.
Go ahead, the world is waiting.
Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.
Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.
Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.
Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.
Job Description
Responsibilities:
Support the Media Director in ensuring that we deliver high client satisfaction scores (which means we constantly have a pulse on the relationship).
Lead the Search channel strategy & support the team operations across the day to day running of the account with clients & agency partners. Working closely with Google to define the client’s JBP & enhance the relationship in one of the keys of success in this role. Other important Search partners include Microsoft, Naver & Daum.
Drive relationships at the appropriate levels of our client organizations. This includes working closely with our internal specialist teams across AU, KR & IN, on the same key account. Effective communication in this team also involves collaborating across our regions internally (EMEA, APAC, JPN) and laddering up key project updates, initiatives and suggestions for clients in an APAC regional leadership capacity, and directly to global clients on occasion - particularly the client Channel champions of Search & Analytics, respectively.
Apt knowledge & understanding of digital channels combined with the ability to understand digital infrastructure including tracking, web analytics, trafficking and SEO. Success revolves around being able to put Search & digital results in perspective of the client’s business priorities and strategic pillars. There is an opportunity for our Search channel lead to feed into the client’s technical product roadmap, by suggesting AdTech features as recommendations.
Have prior platform experience in managing Paid Search (and/or Programmatic) campaigns, including but not limited to account setup, strategy development, organization, and management. The primary role is to help the team bring the implementation to life, and be the voice of Search to clearly articulate your vision of the Channel.
Create strategies and make in-depth recommendations based on strong grasp of analytics, marketing & research concepts – emphasis is on test & learn roadmaps, account restructuring to support the client’s business objectives and effectively communicating the improvements to demonstrate progress. This role provides the perfect opportunity to develop & deliver your ‘executive presence’ as an effective team & channel leader.
Manage the Search team’s output across daily work flow of all client campaigns, and work with various internal and external stakeholders, including creative agencies and media owners to deliver campaign objectives.
Able to organise & delegate, sensitive to needs & problems of reporting staff – works across buying & planning issues, with a clear opportunity to develop the next generation of Search specialists in our industry.
Be aware of opportunities to drive revenue streams from existing relationships and leveraging cases from existing relationships to create new relationships.
Assist in mentoring, and developing team members.
Qualifications
4 - 6 years of experience in a media agency. Working within a large team & on global accounts is a plus.
Conversant with digital media and able to think across the whole media mix, hands-on experience with various technology platforms and how Paid Search contributes to a full-funnel consumer journey.
Comfortable in a client-facing role, enjoys building relationships and working collaboratively.
Experience working closely with Google on JBPs, DVIPs, VIPs, etc. is a plus.
Experience working with Adobe technology is a plus.
Willingness to become Certified in Adobe is essential.
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