Sr. Analyst, Marketing Analytics, BK, APAC Central

Ready to make your next big professional move? Join us on our journey to achieve our big dream of buildingthe most loved restaurant brands in the world.
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly$45 billionin annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
About the role
As a Senior Analyst, Marketing Analytics, BK, APAC, you will monitor and analyze trends impacting business performance and provide insights to drive data-based decisions in marketing, sales, and overall business growth. Your work will support strategic growth by delivering data-driven insights, enhancing reporting automation, and collaborating with various teams to optimize business outcomes.
Roles and Responsibilities
Data Analytics
Use SQL and advanced analytics techniques for data mining and insights generation to support proactive calendar planning and strategic recommendations.
Conduct PMIX (Product Mix) analysis, sales forecasting, and ticket and guest segmentation to drive business performance.
Create data visualizations and reports to communicate insights to franchisees and senior stakeholders, ensuring accessibility and alignment on performance metrics.
Develop performance forecasts based on historic trends and seasonality to aid leadership and franchisees in performance management and calendar planning.
Franchisee Communication:
Develop and maintain strong relationships with key franchisee stakeholders.
Collaborate with franchisee marketing leaders to secure alignment and buy-in on identified opportunities.
Strategic Planning
Analyze competition and pricing data to evaluate business performance and inform long-term brand strategy.
Interpret broader brand and product research to identify short-term sales opportunities and long-term growth pillars.
Required skills
Education and Experience:
Bachelor Degree with 2+ years of relevant work experience in marketing, business analytics or consulting. Previous experience in Food and Beverage industry preferred but not required.
Ownership and Motivation:
Demonstrates ownership, self-motivation, and an entrepreneurial mindset.
Analytical Proficiency:
Strong analytical skills, with proficiency in SQL, Excel, and PowerPoint; capable of conducting complex data analysis to drive business decisions.
Structured Thinker:
Ability to structure research questions, break down problems, build analytical models, and develop comprehensive recommendations.
Effective Communication and Influence:
Excellent interpersonal and communication skills, with the ability to effectively present and persuade at senior leadership levels.
Results-Driven:
Able to thrive in a performance-focused environment, consistently meeting or exceeding targets
Self-driven and Innovative:
Highly self-motivated and eager to explore new areas. Strong desire to drive results and continuously improve processes and strategies.
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
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