Executive, Membership Marketing
3 days ago
Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildlife. The Group is driving an exciting rejuvenation plan at Mandai Wildlife Reserve, adjacent to Singapore’s Central Catchment Nature Reserve, that will integrate five wildlife parks with distinctive nature-based experiences, green public spaces and an eco-friendly resort.
Main Duties & Responsibilities
Plan, create, and deploy regular newsletters and campaign-based eDMs to members, ensuring content relevance and high engagement rates.
Maintain and update membership-related content on the website and other online platforms, including membership portal to ensure information is current, accurate, and engaging.
Maintain a strong focus on customer service, ensuring a positive and seamless member journey from sign-up to renewal using online platforms.
Respond to and execute communications requests from all stakeholders, ensuring messaging consistency and alignment with membership objectives.
Assist in the planning, coordination, and rollout of Membership Go-To-Market (GTM) campaigns, including creative assets and timelines.
Support the planning and delivery of member engagement activities, events, and programming to enhance member satisfaction and loyalty.
Support the Recency, Frequency & Monetary (RFM) project to identify, segment, and engage members effectively based on behavioural data.
Prepare monthly and performance reports, tracking key metrics to measure the effectiveness of RFM, eDMs, campaigns and identify areas for improvement.
Job Requirements
Plan, create, and deploy regular newsletters and campaign-based eDMs to members, ensuring content relevance and high engagement rates.
Maintain and update membership-related content on the website and other online platforms, including membership portal to ensure information is current, accurate, and engaging.
Maintain a strong focus on customer service, ensuring a positive and seamless member journey from sign-up to renewal using online platforms.
Respond to and execute communications requests from all stakeholders, ensuring messaging consistency and alignment with membership objectives.
Assist in the planning, coordination, and rollout of Membership Go-To-Market (GTM) campaigns, including creative assets and timelines.
Support the planning and delivery of member engagement activities, events, and programming to enhance member satisfaction and loyalty.
Support the Recency, Frequency & Monetary (RFM) project to identify, segment, and engage members effectively based on behavioural data.
Prepare monthly and performance reports, tracking key metrics to measure the effectiveness of RFM, eDMs, campaigns and identify areas for improvement.
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