Marketing & KOL Specialist(Singapore Local)

2 weeks ago


Singapore OUTER APE PTE. LTD. Full time

About Outer Ape Outer Ape is a Singapore-based outdoor lifestyle brand creating innovative products such as our WildGuardTM sunscreen & mosquito repellent stick. We focus on outdoor protection, functional design and a bold, adventurous style loved by urban outdoor lovers. We are now expanding in Singapore & Malaysia and looking for a local marketing specialist who understands local culture, content style and the TikTok ecosystem. Role Overview You will help Outer Ape grow across Singapore & Malaysia through: KOL management TikTok content planning & coordination Outdoor scene filming Community building Product seeding & partnerships This is a hands‐on role suitable for someone who loves outdoors, enjoys content creation, and speaks the "local language" of TikTok. Key Responsibilities 1. TikTok Content Coordination Plan TikTok ideas based on trends & local culture Coordinate filming with creators, KOLs and internal resources Assist in outdoor shoots (beaches, parks, trails, sports scenes)2. KOL / Influencer Management Identify Singapore & Malaysia creators relevant to outdoor/beauty/lifestyle Negotiate rates and manage collaborations Send product samples & track seeding performance Manage live‐stream KOLs for TikTok Shop (MY/SG marketsli>3. Community & Marketing Execution Build relationships with sports groups, outdoor communities, hiking groups Coordinate small outdoor events / sampling activations Handle comments & local engagement tone on TikTok/IG Support retail partnerships (Decathlon, Guardian, outdoor stores)4. Data & Reporting Track content performance Manage KOL spreadsheets Prepare weekly market & competitor updates Qualifications Singaporean/PR (required)1–3 years experience in marketing, content, social media or KOL management Strong knowledge of TikTok SG/MY culture & community Comfortable being outdoors (shooting, events)Strong communication skills in English Bonus: able to speak Malay or Chinese Bonus: experience in beauty/outdoor/lifestyle brands What We Offer Fast‐growing brand with regional ambition Work directly with founder Opportunity to shape brand development in SG/MY Flexible working style Performance bonus + growth opportunities #J-18808-Ljbffr


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