Head of market strategy

3 weeks ago

Singapore Aon Corporation Full time

Risk Capital Marketing Strategy Lead, Global - Singapore Are you passionate about creating cohesive and focused marketing strategies? Interested in fully immersing yourself in one of our key business solutions? This could be the role you have been looking for. Aon is in the business of better decisions At Aon, we shape decisions for the better to protect and enrich the lives of people around the world. As an organization, we are united through trust as one inclusive, diverse team, and we are passionate about helping our colleagues and clients succeed. What the day will look like As a global leader who will lead the marketing and communications strategies of one of our primary areas of business, Risk Capital, you will have the breadth to direct a team that develops and distributes content for internal and external consumption. Partnership with solution line leadership to support solution line and product marketing strategies includes close partnership with the Reinsurance Chief Marketing Officer, industry and market specialists in region. You will have dual reporting into the Head of Global Marketing, and the Risk Capital CEO, to determine campaign plans for global and region-agnostic content, and clearly set prioritization for global and regional events based on solution line strategy. Write solution line-specific content with industry SMEs from a global perspective regarding key issues prioritized with the Head of Global Marketing. Support industry specific content curation and specificity with industry SMEs. Distribute content and thought leadership for local tailoring to regions for customization and campaign activation. Manage industry-specific writers and content developers. Set and monitor KPIs for solution line-specific product marketing. Coordinate content distribution with the Digital Marketing team. Ensure all global perspectives and content adhere to branding parameters established by the Brand team. How this opportunity is different In this global role leading our marketing strategy for Risk Capital, you will own the creation of content for use by regions and local teams to increase visibility of Aon in the market while collaborating with peers to ensure a cohesive and focused strategy. Spanning insurance, reinsurance, claims, brokerage, risk management and analytics, and much more, you’ll have the opportunity to fully immerse yourself in one of our key areas of business. Skills and experience that will lead to success As one of the subject matter authorities in Risk Capital, a proven record in data-driven, critical thinking and global marketing strategies with proven experience in project management, problem solving, and operationalizing strategies in a consulting or marketing strategy role are important. Communicating results and outlining the path forward is crucial, as are excellent presentation skills, creative thinking and contribution to fresh ideas and strategies. This all requires a genuine collaborative drive, whether developing a team or working with internal or external partners, to influence others and build followership. Additional skills include: Proficiency in various strategic fields globally, including brand positioning, influencer and social campaigns, communications planning and customer experience. Deep understanding and consistent history of handling acquisition campaigns, strategies, and benchmarks globally. Strong analytical and critical thinking skills to analyze large data sets, identify trends and develop insights, and provide evidence-based recommendations. Reporting and experience utilizing CRM platforms, data visualization tools (Tableau, Looker) and experience crafting C-suite-level dashboards. Extensive experience leading thought leadership/industry content and product content teams. How we support our colleagues In addition to our comprehensive benefits package, we encourage a diverse workforce. Plus, our agile, inclusive environment allows you to manage your wellbeing and work/life balance, ensuring you can be your best self at Aon. Furthermore, all colleagues enjoy two “Global Wellbeing Days” each year, encouraging you to take time to focus on yourself. We offer a variety of working style solutions, but we also recognize that flexibility goes beyond just the place of work... and we are all for it. We call this Smart Working Our continuous learning culture inspires and equips you to learn, share and grow, helping you achieve your fullest potential. As a result, at Aon, you are more connected, more relevant, and more valued. We provide individuals with disabilities reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment in accordance with applicable law. Please contact us to request an accommodation on Aon values an innovative, diverse workplace where all colleagues feel empowered to be their authentic selves. Aon is proud to be an equal opportunity workplace. #J-18808-Ljbffr

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