Digital Marketing Specialist

2 days ago

Singapore beBeeDigitalMarketing Full time

Job Title: Digital Marketing Specialist

We are seeking an experienced Digital Marketing Specialist to join our team. This is a critical role that will lead the development and implementation of digital marketing strategies across various channels.

  • This includes developing targeted marketing campaigns, managing social media presence, and creating engaging content to attract and convert leads at different stages of the buyer's journey.
  • The successful candidate will have excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • Proficiency in using digital marketing tools and platforms is also essential for this role.

About the Role

This is a key leadership position that requires a strong understanding of digital marketing channels (SEO, SEM, PPC, social media, email marketing). The ideal candidate will have proven experience in digital marketing with a strong emphasis on lead generation.

Responsibilities

  • Develop and implement lead generation strategies across various digital channels.
  • Utilise marketing automation tools to nurture leads and move them through the sales funnel effectively.
  • Manage and optimise CRM and marketing automation systems to nurture leads through the sales funnel.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Proven experience in digital marketing with a strong emphasis on lead generation.
  • Strong understanding of digital marketing channels (SEO, SEM, PPC, social media, email marketing).
  • Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • Proficiency in using digital marketing tools and platforms.

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