Marketing Manager

INSIGHTEC AGM ’s Marketing Manager will be responsible for all outbound marketing activities, including conducting innovative marketing programs and developing content and collateral materials that drive demand in Asia Pacific countries . In addition, he/she will oversee the downstream marketing activities , such as managing consultants, lobbying, working with KOLs, societies, patient groups, politicians and distributors. The marketing manager will represent the voice of the customer for corporate marketing.
Market intelligence – be the expert on our buyers, competitors and the complex market dynamics we operate in
Conduct market research to identify trends and unmet needs
Identify market opportunities and defining target segments (eg : hospitals, clinics, specialized healthcare providers)
Support pipeline acceleration activities to drive program growth and market adoption
Work with physicians ‘societies, patient groups and propose strategy to leverage advocacy help
Product Management & Value Proposition
New product launch – plan and execute the launch of new applications and releases
Define unique selling points - value propositions based on clinical benefits and economic impact.
Working with Director of APAC-AGM on developing value perception to establish pricing strategies based on market demand, competitive landscape, favorable ROI for hospital and reimbursement policies
Sales enablement – communicate the value proposition of the products to the sales team/distributors and developing the marketing collateral and sales tools catered to local practice that support the selling process of our applications
Plan and execute the company’s events and tradeshows. Propose innovative tradeshow activities that will attract attendees’ traffic to win more mindshare for our brand & products
Work closely with KOL users to develop strategy, secure societies support, and working with Director of APAC-AGM and market access to secure favorable reimbursement
Support the reimbursement submission process, working with specialized consultants as needed
Customer Engagement & Brand Building
Run ongoing integrated marketing programs and campaigns to increase awareness of the focused ultrasound procedure and generate demand
Utilize digital and traditional media to create patient awareness and public support
Monitor reimbursement policy and healthcare trends that may impact our products and services
Managing brand perception and ensuring consistent messaging across different channels and customize to each AGM region
Cross-Functional Collaboration & Supporting Distributors
Closely coordinate activities aligned with INSIGHTEC APAC-AGM and INSIGHTEC HQ (Corporate Marketing)
Responsible to manage/oversight of marketing vendors/agencies in APAC-AGM region
Manage PRP processing and payments made in a timely manner
Manage marketing budgets, track & report ROI on marketing campaigns
Management and collaboration of local market development activities with distributor marketing teams
What you have:
Bachelor’s degree in marketing, business or a related field
Ability to communicate in English (orally and in writing) with INSIGHTEC teams located outside Asia Pacific
Ability to speak any additional languages of APAC-AGM is an added advantage
At least 5 years of proven marketing experience
Proven experience in project management and working with consultants and suppliers
Experience managing projects from inception to completion, achieving landmarks through strong ownership of projects and collaboration with internal team and distributors
Creative, motivated, success driven personality
Executive presence, ability to work with Academic and business KOL
Experience in medical device, biomed or healthcare industries
Extremely detail-oriented and organized, and able to meet deadlines.
Experience with paid advertising campaigns including digital marketing
Deep understanding of the Asia Pacific healthcare industry
Excellent human relations, experience as a team player
Marketing oriented, creative thinker
Ability and willingness to travel as required.
The information on this website is not intended to be a substitute for professional medical advice. Always discuss treatment options and treatment outcomes with your physician or other qualified health provider.
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