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Brand Narrative Manager

2 weeks ago

Singapore beBeeCommunications Full time $120,000 - $148,000
Key Responsibilities:
  • Develop and implement strategic communications initiatives to enhance brand presence.
  • Manage media relations, press releases, and corporate statements, ensuring alignment with Group messaging.
  • Drive narrative content for brand campaigns, events, and partnerships across traditional and digital platforms.
  • Collaborate with brand teams and regional stakeholders to support product launches, activations, and corporate initiatives.
  • Oversee internal communications to foster employee engagement and alignment with company values.
  • Monitor media coverage, analyze communication performance, and provide reports with actionable insights.
  • Act as a brand guardian to ensure consistency in messaging across all touchpoints.
  • Manage PR agencies and external partners to deliver effective campaigns.
Requirements:
  • Bachelor's degree in Communications, Public Relations, Marketing, or related field.
  • 6+ years of experience in communications, PR, or corporate affairs, ideally within retail, luxury, or lifestyle sectors.
  • Proven track record in media relations and crisis communication management.
  • Strong writing, editing, and presentation skills with a flair for storytelling.
  • Proficiency in digital communications and social media strategy.
  • Ability to manage multiple projects and stakeholders under tight deadlines.
  • Creative, adaptable, and collaborative with strong business acumen.