Digital Brand Narrative Lead

2 days ago

Singapore beBeeContent Full time $80,000 - $150,000
Job Description

We are seeking an experienced and strategic Senior Content Strategist to lead content-driven brand initiatives. You will craft compelling narratives, manage campaign content across digital channels, and ensure alignment with brand identity across Southeast Asia.

  • Craft and refine brand positioning across campaigns and touchpoints in SEA.
  • Ensure that all content aligns with overarching brand identity, tone, and values.
  • Translate business goals into narrative-led, audience-specific content strategies.
  • Conceptualise and craft engaging content across digital platforms: social media, landing pages, thought leadership articles, customer case studies, campaign toolkits, and internal brand materials.
  • Edit and localise global content to resonate with SEA audiences, ensuring both cultural fit and brand consistency.
  • Partner with creative teams, designers, and writers to bring ideas to life across visual and written formats.
  • Develop integrated campaign content plans to support product launches, brand moments, and seasonal initiatives.
  • Lead the creative briefing process and manage end-to-end campaign content delivery across multiple markets.
  • Monitor campaign effectiveness and optimise content based on performance data.
  • Work cross-functionally with product, sales, and marketing teams to gather insights, align messaging, and deliver cohesive communications.
  • Partner with agency and freelance talent as needed for execution.
  • Oversee social media calendars and guide the voice and messaging of brand content across regional social channels.
  • Drive engagement via influencer partnerships and employee advocacy programs.

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