Product Marketing Strategist

3 days ago


Singapore FUJIFILM Business Innovation Singapore Full time

Job Description:

Company Overview

FUJIFILM Business Innovation Singapore is a global leader committed to delivering innovative solutions to customers' businesses worldwide. We pioneer technologies, accumulate expertise, and build an environment that encourages creativity.

We offer world-class workflow solutions, IT services, and printing equipment, as well as business process outsourcing (BPO) services and marketing and implementation support of Enterprise Resource Planning (ERP) systems.

Purpose and Responsibilities

This role will strategically drive the promotion and positioning of our solutions, develop marketing campaigns, collaborate with partners, and analyze market trends to maximize product adoption and revenue growth.

The ideal candidate will plan, develop, and coordinate marketing efforts for product portfolios during all stages of the product life cycle, from launch to end of service.

  1. Develop product strategies and implement business plans based on a strong understanding of competitive and market landscape.
  2. Design pricing strategies, promotions, and tactical programs to drive revenue across direct and channel avenues.
  3. Identify and formulate appropriate product positioning, messaging, value proposition, and differentiation for product portfolio.
  4. Work with strategic partners, third parties, and regional marketing teams to drive compelling go-to-market strategies.

Cross collaboration with business unit stakeholders to implement and operationalize business initiatives and activities.



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