Digital Marketing Lead for Hardware and Lifestyle Products

2 weeks ago


Singapore Razer Inc. Full time
Role Overview

The Product Marketing Specialist role at Razer Inc. requires a seasoned professional who can develop and execute global marketing strategies that drive business growth, enhance product visibility, and increase customer engagement. If you have a passion for consumer electronics and a knack for creative marketing, we encourage you to apply. In this role, you will be responsible for designing and implementing comprehensive global marketing plans, collaborating with creative teams, and leading the development of product roadmaps.

Key Responsibilities:
  • Develop and execute global marketing strategies that drive product launches and revenue growth.
  • Cultivate strong relationships with internal stakeholders, including Sales and Channel Marketing teams.
  • Collaborate with creative teams to build engaging marketing assets that resonate with our target audience.
  • Conduct global product trainings, empowering teams with knowledge on key product features and strategic messaging points.
  • Lead the development of product roadmaps, conducting competitive benchmarking to inform strategic decisions.
  • Ensure seamless marketing budget and approval processes.

Qualifications:
  • 3-5 years of product marketing experience with consumer electronics/hardware/lifestyle products.
  • Proven track record of success in product marketing, with a focus on creative marketing.
  • Exceptional analytical and high adaptability skills.
  • Outstanding interpersonal, communication, and time management skills.
  • Able to thrive in a fast-paced environment.


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