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Global Marketing Strategist for Surgery

3 weeks ago

Singapore BECTON DICKINSON HOLDINGS PTE. LTD. Full time

We are seeking a results-driven Global Marketing Strategist for Surgery to join our team at BECTON DICKINSON HOLDINGS PTE. LTD. This individual will be responsible for developing and implementing global marketing strategies to drive growth of current Surgery portfolio in the region.

The ideal candidate will have a strong understanding of the surgical device market (hernia, Hemostats) and key trends. Excellent communication, presentation, and interpersonal skills are also essential for this role.

Key Responsibilities:
  • Marketing Strategy: Develop and implement global marketing strategies to drive growth of current Surgery portfolio in the region.
  • Cross-Functional Collaboration: Work closely with cross-functional teams, including Sales, Marketing, Medical Affairs, and Compliance, to align marketing initiatives with business goals.
  • Effectiveness Analysis: Evaluate the impact of marketing initiatives through feedback and metrics, and continuously refine content to meet the evolving needs of HCPs.