Marketing Data Analyst

7 days ago


Singapore This is an IT support group Full time
About the Role
We are looking for a Marketing Data Analyst to join our team. This role will focus on analyzing and reporting across multiple branding channels, providing insights to optimize marketing strategies.

Key Responsibilities
  • Track and report efforts across key channels, including TVC, OOH, Social Media, and in-app Communications.
  • Work with internal stakeholders on analytics and reporting for Push Notifications, Email Direct Marketing, and Social Media to track performance and optimize future campaigns.
  • Analyze offline branding impact to gain a holistic understanding of brand performance across multiple touchpoints.
  • Conduct quality checks on EDMs and PNs to ensure messaging accuracy, consistency, and alignment with brand guidelines.
  • Provide actionable insights and recommendations based on performance data to enhance marketing strategies.

Requirements
  • Bachelor's degree in Marketing, Business Analytics, or a related field.
  • 1-3 years of experience in marketing analytics, branding, or communications.
  • Strong analytical skills with experience in data visualization and reporting tools.
  • Proficiency in Google Analytics, social media analytics tools, and Excel.
  • Detail-oriented with excellent language skills.
  • Strong communication skills and ability to present insights clearly to stakeholders.


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