Marketing Data Analyst
7 days ago
We are looking for a Marketing Data Analyst to join our team. This role will focus on analyzing and reporting across multiple branding channels, providing insights to optimize marketing strategies.
Key Responsibilities
- Track and report efforts across key channels, including TVC, OOH, Social Media, and in-app Communications.
- Work with internal stakeholders on analytics and reporting for Push Notifications, Email Direct Marketing, and Social Media to track performance and optimize future campaigns.
- Analyze offline branding impact to gain a holistic understanding of brand performance across multiple touchpoints.
- Conduct quality checks on EDMs and PNs to ensure messaging accuracy, consistency, and alignment with brand guidelines.
- Provide actionable insights and recommendations based on performance data to enhance marketing strategies.
Requirements
- Bachelor's degree in Marketing, Business Analytics, or a related field.
- 1-3 years of experience in marketing analytics, branding, or communications.
- Strong analytical skills with experience in data visualization and reporting tools.
- Proficiency in Google Analytics, social media analytics tools, and Excel.
- Detail-oriented with excellent language skills.
- Strong communication skills and ability to present insights clearly to stakeholders.
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