Programmatic Media Strategist

3 days ago


Singapore beBeeProgrammatic Full time $120,000 - $160,000
Programmatic Media Strategy Lead

As a Programmatic Media Strategy Lead, you will be responsible for driving the programmatic media strategy and buying for clients.

Key Responsibilities:
  • Lead the development of programmatic media strategies that meet client objectives.
  • Manage a team of Programmatic specialists to ensure quality of media plans, campaigns are setup correctly, optimized efficiently and that deliveries are met or exceeded.
  • Collaborate with account teams to evaluate client needs and coordinate successful delivery of campaigns.
  • Drive innovation in programmatic media by educating clients on best practices, case studies, and new technologies.
  • Become the trusted advisor for clients on all Programmatic matters.
Requirements:
  • 4-5+ years of experience in media agencies working in digital roles with 4+ years of programmatic experience, or ad tech companies working on ad operations and campaign management.
  • Hands-on experience in setting up and optimizing campaigns using DSPs (The Trade Desk, DV360, etc.) or Google Ads and other self-serve tools.
  • Working knowledge of site analytics tools, 3rd party ad servers (e.g. Campaign Manager) and tag managers.
  • Advanced Microsoft Excel and Powerpoint skills.
  • Client-facing attitude and great communication skills, experience in managing senior clients.
  • Efficient worker with good time management skills; ability to work on multiple projects and campaigns while meeting deadlines.
  • Curious about the whole programmatic media ecosystem and excited about programmatic media as the future of media planning and buying.
  • Passionate and committed to mastering WPP Media's best-in-class AI tools and platforms to create innovative solutions for client growth.


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