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Digital Copywriter

1 month ago

Singapur, Singapore WARP Digital Full time
Job Title: Direct Response Copywriter

We're seeking an experienced Direct Response Copywriter to join our team at WARP Digital. As a key member of our marketing team, you will be responsible for crafting high-converting ads, emails, and email sequences that drive results for our clients.

Responsibilities:
  • Crafting ad copy for multiple platforms (Facebook, YouTube, Instagram, TikTok) and objectives (TOFU, MOFU, BOFU)
  • Writing landing page copy for free offers, low-ticket offers, high-ticket offers, OTOs, upsells, downsells, and cross-sells
  • Creating content post copy for Facebook, IG, and TikTok
  • Developing email copy for one-time blasts, sequences (introduction, indoctrination, re-engagement), autoresponders, and automation
  • Writing SMS/Whatsapp copy for confirmation messages, reminder messages, and re-engagement messages
  • Writing website copy for end-to-end website write-ups
  • Crafting high-converting video script copy with direct response elements
  • Crafting offers based on needs and competitor analysis
  • Crafting messenger sequence copy
  • Managing multiple accounts with a combined ad spend of $15,000 SGD per month
Requirements:
  • Minimum 2 years of experience in direct response copywriting for Facebook ad copies
  • Disciplined processes for crafting converting copy
  • Ability to swipe and reference previous working copy
  • Deep understanding of human psychology and ability to structure copy to drive sales
  • Strategic initiative and ability to propose calls on copy
  • Meticulousness and attention to detail
  • Copywriting speed and ability to craft copy at speed for multiple divisions
  • Strong communication skills and ability to work with a team
  • Confidence in writing ability and ability to propose new ideas
What We Offer:
  • Competitive compensation based on results
  • Opportunity to work with a fast-growing and credible performance-based agency in SG
  • Mentorship from experienced marketers and copywriters
  • Access to a vault of training materials across multiple fields
  • A supportive and encouraging work environment
Key Questions:
  • What makes you an ideal candidate for this role?
  • Have you worked in a similar role before and how did you perform?
  • What are your goals for the next 3 years?
  • How do you stay motivated and driven in a remote position?
  • Can you provide 3-5 work references?
  • Can you share your portfolio in a Google Drive link?