Global Media Planning Director

2 months ago

Singapur, Singapore dentsu Full time

About Dentsu

Dentsu is a global media and digital services company that provides a comprehensive range of client-centric integrated communications, media, and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle.

Job Description: Global Account Media Planning Director

Overview: As the Global Media Planning Director, you will be responsible for strategic planning across digital and offline channels, operational efficiency, client collaboration, and leadership development to drive exceptional results.

Key Responsibilities:

  • Develop robust strategic marketing plans across digital and offline channels, allocating resources effectively to channels such as social media, display advertising, publishers, TV, print, and out-of-home advertising.

  • Lead cross-functional teams with client and agency's local market teams in the creation of integrated marketing plans, ensuring alignment with client objectives and driving measurable ROI across both digital and offline platforms.

  • Utilize research and analysis to inform strategic decisions, continuously optimizing campaigns for maximum effectiveness across all channels.

  • Craft messaging and positioning strategies that resonate with the client's brand identity and target audience, ensuring consistency and impact across digital and offline touchpoints.

  • Define clear performance metrics and KPIs to measure campaign success, providing regular reports to clients with actionable insights for optimization across all media channels.

  • Provide strong leadership to the planning team, overseeing day-to-day operations, including training, development, and performance management.

  • Be the champion of Dentsu's product platform and drive integration of our product across the client's business to improve quality of strategy and planning recommendations, streamline ways of working and planning processes, and unlock revenue growth.

  • Act as the main liaison with clients, ensuring a deep understanding of their objectives and delivering tailored marketing solutions that exceed expectations across digital and offline platforms.

  • Offer expertise and guidance to account management and creative teams on digital and offline marketing best practices, fostering innovation and excellence.

Requirements:

  • Bachelor's Degree

  • Minimum of 8 years' experience in media planning and digital marketing

  • Demonstrated success in developing and executing strategic marketing plans across digital and offline channels

  • Strong analytical skills and ability to translate data into actionable insights

  • Exceptional communication and leadership abilities

  • Proficiency in managing cross-functional teams and driving results

  • Direct reporting to the Client Partner, ensuring strategic alignment with organizational goals.

Dentsu Values:

We live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For Good

Inclusion and Diversity:

We're proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won't define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That's what we care about.

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