Trade Marketing Specialist
4 hours ago
Job Title: Trade Marketing Specialist
Job Summary: We are seeking a skilled Trade Marketing Specialist to join our team at JACOBS DOUWE EGBERTS. As a Trade Marketing Specialist, you will be responsible for developing and executing in-store marketing plans for all brand activations and innovations based on our Marketing Calendar.
Key Responsibilities:
- Develop and execute in-store marketing plans for all brand activations and innovations.
- Manage collaboration with suppliers/agencies to develop, design, and implement POS material/display/gadgets to achieve required objectives.
- Execute and track in-store merchandising and promotional activities across various Retail channels.
- Provide back-end support in tracking marketing spend on a monthly basis.
Qualifications:
- Minimum 2 years of experience in Shopper Marketing or Sales.
- Sales experience recommended.
- FMCG market knowledge.
- Knowledge of information system tools (AC Nielsen, paceman, TNS, GFK).
- Upper-intermediate English.
- Able to work on major festivals (e.g., Chinese New Year period) in view of Store activations.
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