Strategic Marketing Professional for Social Impact

2 days ago

Singapore THE COURAGE CHAPTER PTE. LTD. Full time
Job Overview

The Courage Chapter PTE. LTD. is seeking a highly skilled Strategic Marketing Professional to join our team as an Outreach & Development - Marketing Senior / Executive. As part of our Outreach and Development team, you will play a crucial role in supporting the marketing communications, partnerships, and outreach efforts at our IPC Charity Organization.

About the Role
This exciting opportunity offers a unique chance to make a meaningful impact in the social services sector. You will support the IPC Charity's branding, marketing materials, outreach opportunities, touchpoints with various stakeholders, social media, and media engagements. Your key responsibilities will include:
  1. Strategic Communication and Brand Storytelling: Crafting compelling narratives that align with the IPC Charity's mission, articulating the impact of its services, and building strong brand awareness amongst stakeholders (including funders, potential and existing donors, community partners, and public).
  2. Digital Engagement and Data Analysis: Proficiently utilising digital platforms to engage target audiences and measuring effectiveness of campaigns through data analytics.
  3. Partnership Building and CRM Expertise: Developing partnerships and managing relationships through effective use of CRM tools to expand the IPC Charity's network.
  4. Creative Content Development and SEO: Creating engaging content optimised for search engines to enhance online presence and attract traffic to the IPC Charity's digital channels.
  5. Adaptive Project Leadership: Managing and executing integrated marketing projects that are responsive to the evolving needs of the community and aligned to the IPC Charity's strategies.
  6. Planning, Measurement & Metrics: Setting, monitoring, and evaluating targets and performance metrics to assess the effectiveness of the IPC Charity's branding and communication strategies and initiatives.

You may be required to work on weekends and public holidays if there are programs or events. You will work closely with the Outreach & Development team members. You may also be required to work on other areas and projects as assigned by your Reporting Officer, the Board, and Management.

Requirements

To be successful in this role, you should have minimum 5 years of relevant work experience in marketing communications, outreach, partnerships, or related fields. Prior experience in the social services sector will be an advantage. Key skills and qualifications include:

  • Ability to write well for various platforms and target audiences, and ability to produce and deliver proposals and pitches.
  • Strong competency in creative content development and SEO.
  • Data analytics for digital and social media platforms.
  • Experience with graphic design software will be an advantage.
  • Good interpersonal skills to engage multiple stakeholders, strong analytical skills, and change management skills.
  • Other Attributes: Builds and contributes towards positive team culture, Leads with strategy and innovation, Excellent communication and interpersonal skills.

We offer a competitive salary package ranging from SGD $60,000 - $90,000 per annum, depending on experience, as well as opportunities for professional growth and development. If you are passionate about making a difference in the lives of others, we encourage you to apply.

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